Cinesystem launches “Black Friday Cancelled”

Cinesystem cancels Black Friday and highlights fixed and seasonal deals that offer low-price cinema experiences all year.

Cinesystem, one of the five largest exhibitors in Brazil, has surprised audiences with the “Black Friday Cancelled” campaign.

The chain, known for innovative actions that truly embody the slogan “cinema beyond the film”, decided to “cancel” one of retail’s most famous dates.

With the tagline “those who offer deals all year long do not need Black Friday”, the campaign reinforces the company’s fixed promotions calendar.

The initiative highlights the importance of ensuring access to culture and entertainment, with low prices and high-quality screenings.

“We have been seeking new ways to transform our customers’ visits to our multiplexes.

As a result, we build loyalty among those who already know us and show Cinesystem’s technology and comfort differentials to those who had never visited our theaters.

This process includes offering diverse experiences and also creating consistency in marketing campaigns.

Today we understand that the relationship with consumers is built day after day and that personalized actions often have more value, both financial and emotional, in movie lovers’ memories, than the seasonal ones everyone already knows”

, says Samara Vilvert, Cinesystem’s marketing manager.

Year-round highlight promotions

The “Black Friday Cancelled” campaign reinforces some of the network’s flagship promotions.

On “Terça + Cinema” (Tuesday + Cinema), everyone pays half-price tickets on that day.

“Quinta do Beijo” (Kiss Thursday) offers discounts of up to 60% for anyone who kisses at the box office, and any kiss is valid.

There is also half-price admission for members of the Clube da Pipoca, valid every day, for any movie, at all Cinesystem locations.

Registration for the Clube da Pipoca loyalty program is free.

Creative campaigns and special actions

In recent months, Cinesystem has developed a series of “out of the box” campaigns that caught the public’s attention.

In August, to celebrate the chain’s 22nd anniversary, the company created a full month of special promotions and actions.

The initiatives lowered prices, offered free tickets for 22-year-old customers and allowed audiences to buy 22 liters of popcorn for just R$ 22.

In October, the Halloween campaign turned every Friday into a “Friday the 13th”.

A campaign inspired by Fantastic Four granted free tickets to quadruplets for an entire week.

Another action, the “cãosplay” contest, rewarded the owner of the dog most similar to Krypto, Superman’s famous dog, with one year of free cinema.