Cine Araújo and Imagem Filmes launch “POV: Presença Oculta” contest, rewarding horror fans with Ray-Ban Meta Glasses.
The thrill of a horror movie begins before the lights go down. To promote the upcoming release of “POV: Presença Oculta”, Cine Araújo and Imagem Filmes invite fans to become storytellers of their own nightmare.
Running from February 26 to March 11, the cultural contest challenges participants to imagine a first-person horror scene—echoing the film’s immersive point of view style. The most original entry will take home a pair of Ray-Ban Meta Glasses, merging fashion and innovation through real-life POV capture.
Open to all Cine Araújo locations, participants must follow the official Instagram profiles of both Cine Araújo and Imagem Filmes, interact with the campaign post, and answer the prompt: “Lights, camera… scare! If you could film a horror scene in first person, what would it be like?”
The winner will be announced on March 12, the film’s premiere date. The initiative reflects the chain’s broader strategy of turning movie releases into interactive experiences that connect audiences, technology, and storytelling beyond the screen.
Fans can follow Cine Araújo (@cinearaujooficial) on Instagram and join its official WhatsApp channel for updates.
Photo: Divulgação
