TNT and HBO Max hit an all-time revenue record for the 2026 Oscars, securing 17 commercial deals with brands like Apple, Chanel, and Petrobras.
TNT and HBO Max have announced a record-breaking commercial performance for their live broadcast of the 98th Academy Awards, with 17 sponsorship deals closed for the most prestigious night in cinema. The ceremony airs on March 15, starting at 6:30 PM, live from the Dolby Theatre at Ovation Hollywood in Los Angeles.
Master sponsors and supporting brands
The master sponsorship tier was secured by Elo, Mitsubishi, Airbnb, Apple, Petrobras, Chanel, and M&M’s. Supporting brands include Disney, Rolex, CNI, Sebrae, Secom, Audible, Shopee, Médicos Sem Fronteiras, ACNUR, and Britânia, forming one of the most diverse advertising portfolios ever assembled for the event in Brazil.
Commercial activations span pre-show segments, in-broadcast integrations, branded content, and social media campaigns. All initiatives were developed by WBD for Brands, the advertising sales division of Warner Bros. Discovery, designed to connect advertisers with fans across multiple platforms.
Expert team covers the red carpet and studio
Coverage kicks off with a 90-minute pre-show. In the studio, actors Vladimir Brichta and Fabiula Nascimento join film and TV specialist Aline Diniz as on-air commentators. Live from the red carpet, presenter Carol Ribeiro delivers exclusive backstage content and interviews with the night’s biggest stars.
“This is another landmark year in which we Brazilians celebrate a historic moment of our cinema on the awards circuit. For us at Warner Bros. Discovery, it is especially meaningful to deepen this connection with our audience through our broadcasts. And for brands, this is extremely valuable. In 2026, we want to go beyond content delivery, offering strategic spaces for our partners to be present in an integrated and creative way, through brand experiences contextualized with Brazil’s moment in the awards season and the public’s excitement around it. This way, we generate authentic, relevant connections between viewers and our clients throughout the entire coverage.” — André Gramorelli, VP of Advertising Sales, Warner Bros. Discovery Brazil
Event info
Event: 98th Academy Awards
Date: March 15, 2026
Time: Starting at 6:30 PM (Brasília time)
Venue: Dolby Theatre, Ovation Hollywood, Los Angeles
Broadcast: Live on TNT and HBO Max
Photo: Disclosure
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