Brazilian chocolate giant Cacau Show recruits influencer Bianca Reis to bring more women into its 240,000-strong direct sales network this Easter.
Cacau Show, the world’s largest premium chocolate chain, has enlisted influencer and former Big Brother Brasil contestant Bianca Reis — widely known as Bia do Brás — to front a nationwide direct sales campaign. The push targets Easter, the company’s peak selling season, and aims to sign up a new wave of resellers looking to earn extra income.
A network built by women
Of the brand’s 240,000 registered resellers across Brazil, a striking 91% are women. That figure mirrors a broader trend: according to the Brazilian Direct Selling Association (ABEVD), women make up 60% of all direct sales professionals in the country. Data from Sebrae and IBGE further show that roughly 49% of women entrepreneurs in Brazil are the primary breadwinners in their households.
Why Bia do Brás
In the campaign video, Bianca brings her signature high-energy, street-level authenticity to speak directly to hardworking women across Brazil. Her straightforward pitch makes the sign-up process feel approachable rather than daunting.
The best part is that you can start reselling in a super simple way — just register on the website. It’s worth checking out Cacau Show’s reseller program. Go for it, hurry up, and get registered, because Easter is almost here. Bianca Reis, influencer and former BBB contestant
Nearly 12% of Easter revenue
Cacau Show’s Marketing Director, Lilian Rodrigues, underlines the channel’s commercial weight. “We understand the potential of this direct reseller channel, which this Easter is expected to account for nearly 12% of total Cacau Show sales. We want to bring more people on board who are interested in entrepreneurship and changing their reality. Cacau Show has countless stories of transformation and achievement, and we believe that bringing Bia do Brás into this invitation — especially for women seeking autonomy and growth — is a crucial differentiator for generating identification and engagement,” she said.
How to sign up
Cacau Show offers a dedicated reseller portal focused on transparency and financial planning. The platform features a streamlined registration process and exclusive tools, including a profit calculator that lets partners project their exact earning potential.
Info
Cacau Show Reseller Portal: portalrevendedor.cacaushow.com.br
Photo: Press Release
Gostou do nosso conteúdo?
Seu apoio faz toda a diferença para continuarmos produzindo material de qualidade! Se você apreciou o post, deixe seu comentário, compartilhe com seus amigos. Sua ajuda é fundamental para que possamos seguir em frente! 😊