Shopping Center Norte promotes Solidarity Toy and donates proceeds to Instituto Center Norte to support social projects in São Paulo’s North Zone.
The Christmas spirit gains special meaning at Shopping Center Norte with the launch of the Solidarity Toy, part of this year’s festive decoration. The initiative connects fun and inclusion, as all proceeds will be donated to Instituto Center Norte, the social arm of Cidade Center Norte, which supports local development projects.
From November 16 to December 24, visitors can join the initiative and enjoy the Mini Tower, an interactive attraction designed for children. Tickets cost R$8.00, while the exclusive squeeze featuring the decoration characters is available for R$12.00. Founded in 2002, Instituto Center Norte works to strengthen the region through youth training, support for local entrepreneurs, promotion of cultural and sports initiatives and income-generation programs.
“Christmas is a time when we reinforce the value of solidarity and unity. With the Solidarity Toy, we want to provide joyful moments for families while generating positive impact in the community we are part of. Each participation helps transform realities and spread the true Christmas spirit,” says Daniela Pavan, Executive Sustainability Manager and head of Instituto Center Norte.
The initiative invites visitors to experience Christmas in an even more meaningful way, turning fun into a gesture of love, generosity and hope that inspires the entire community.
Service
Solidarity Toy – Shopping Center Norte
Where: Praça Central do Shopping Center Norte – Travessa Casalbuono, 120 – Vila Guilherme, São Paulo/SP
When: 11/16 to 12/24
Tickets: Tickets cost R$8.00, or R$12.00 for visitors who wish to purchase the exclusive squeeze featuring the decoration characters.
