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Fenty Beauty unveils new liquid blush in Rio pop-up

From April 9 to 19, Fenty Beauty hosts a temporary kiosk at Barra Shopping featuring the new Shake ‘n Play blush and immersive beauty experiences.

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Rihanna’s beauty brand is bringing color, versatility, and innovation to Rio de Janeiro with a pop-up dedicated to fans and makeup lovers. The highlight is the Shake ‘n Play, a buildable liquid blush with high performance, rich pigmentation, 16-hour hydration, and water- and sweat-resistance.

At the kiosk, visitors can customize products, test all five shades of the new blush, and have fun with the Fenty Beauty Jenga. Purchases come with exclusive gifts such as a phone strap, Trace’d out Brown’d out pencil, and the Fenty Beauty Beach Party bag.

Attendees will also find the brand’s best sellers on display: the Gloss Bomb (Prestige category #1 in Brazil), Hella Thicc mascara, You Mist setting spray, and Invisimatte translucent powder. Shade matching for the We’re Even concealer will also be available.

The Shake ‘n Play Blush, priced at R$179, launches on April 3, 2026, at Sephora stores, website, and app. Fenty Beauty is proudly 100% Cruelty-Free.


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