Heineken® recreates “The Secret Agent” toast with Tânia Maria (Dona Sebastiana), honoring Brazilian cinema at international awards.
Brazilian film shines after first statuette last year. Heineken® links to culture and socializing. It invites Dona Tânia to redo the film’s iconic gesture.
The toast salutes a memorable scene and national cinema’s strength. It binds Brazilians through shared stories.
Partnership campaign
LePub São Paulo crafted it. Dona Tânia chills Heineken® pre-awards: https://www.instagram.com/heinekenbr/reel/DTTbPOyEn5Y/. Yesterday (11th), she toasts Brazilian cinema: https://www.instagram.com/heinekenbr/reel/DTZR8W8jIGm/.
Heineken® has always been tied to celebration and culture moments. Bringing Dona Tânia to recreate such a striking toast honors national cinema and reinforces our commitment to socializing and gathering people in joyful times.
Williane Vieira, Heineken® Brazil Marketing Manager.
Brazilian cinema unites people and forges real bonds. Recreating Dona Tânia’s iconic toast from “The Secret Agent” celebrates our films, uniting Brazil in a Heineken toast.
Laura Esteves, LePub São Paulo CCO.
Redoing this toast feels special. It defined my career and now takes new meaning: celebrating Brazilian talent and toasting culture with a green one.
Tânia Maria.
