A stunning 110m² LED panel now dazzles at Leblon Shopping’s main entrance, blending art and tech to redefine visitor arrivals in Rio.
Visual revolution at the gateway
Leblon Shopping unveils a massive high-resolution LED panel at its main entrance. Designed by Índio da Costa office, it captivates with bright luminosity and bold visual impact.
This move taps into a worldwide trend. Digital panels evolve from ads into immersive entertainment hubs for locals, shoppers, and tourists alike.
Helloo, Brazil’s top out-of-home media platform, handles operations. The partnership delivers premium media, matching global innovation standards.
“The way people arrive at Leblon Shopping is part of the experience. Remodeling the main entrance is a strategic project designed to transform customer arrivals and enhance first impressions. The new panel reinforces this by creating a strong visual presence and public connection, bringing consumers closer to the brand universe and strengthening the experience from the first contact,” says Rodrigo Lovatti, Leblon Shopping superintendent.
Experiences beyond shopping
The panel joins other Leblon Shopping initiatives boosting customer experiences. Key examples: expanded dining on the 4th floor and interactive exhibits like the Cazuza Exagerado Show.
Global ties, such as the Paris Printemps collaboration for Solar clients, cement the mall as Rio’s hub for fashion, lifestyle, dining, and culture.
Photo: Press Release
