The brand’s emotional campaign invites reflection on how words shape family relationships and encourages love expressed aloud.
O Boticário unveils its most ambitious Christmas campaign to date — a five-minute short film addressing family bullying and the emotional weight of words. Based on a commissioned study revealing that 86% of Brazilians have experienced family bullying, the campaign — created by AlmapBBDO — seeks to open conversations about empathy and the transformative power of kindness in everyday interactions.
The film follows Camila, a young woman who, while revisiting old Christmas photos, relives comments and pressures tied to appearance and perfectionism. Through her journey, the narrative explores the pain caused by words but also the reconciliation that love and understanding can bring.
“It’s not an easy topic to discuss, which makes it even more necessary. This campaign calls attention to the impact of affectionate words, reminding us that love can heal emotional wounds,” says Carolina Carrasco, O Boticário’s branding and communications director.
Words that leave marks of love
Carrying the message “Words leave marks — may they always be of love,” the short premieres on November 29 in prime time TV and will also be featured across digital platforms. According to O Boticário’s study, 71% of Brazilians believe that affectionate gestures and words can positively transform family relationships.
AlmapBBDO’s creative VPs, Fernando Duarte and Henrique Del Lama, highlight the brand’s storytelling power. “This is another campaign that reinforces O Boticário’s courage to address complex social topics with depth, emotion and hope,” they comment.
Beyond the screen: immersive experiences
Alongside its emotional message, O Boticário expands its Christmas presence with immersive brand experiences. The brand will be the first beauty label featured in Brazil’s traditional Globo TV year-end message and will debut exclusive content on Globoplay. In São Paulo, the Casa do Natal O Boticário invites visitors to personalize gifts and celebrate affection in an atmospheric space filled with fragrance and festive light.
Service
Casa do Natal O Boticário November 30 to December 21 Fridays: 12 p.m.–8 p.m.; Saturdays and Sundays: 10 a.m.–6 p.m. Casarão Sadocco – Avenida Paulista, 709 – São Paulo Free admission
Photo: Divulgação / O Boticário
Gostou do nosso conteúdo?
Seu apoio faz toda a diferença para continuarmos produzindo material de qualidade! Se você apreciou o post, deixe seu comentário, compartilhe com seus amigos. Sua ajuda é fundamental para que possamos seguir em frente! 😊