Fashion and design merge at Pinacoteca with the preview of Placas do Brasil’s Botanical Collection, inspired by the Brazilian Atlantic Forest.
Last night, São Paulo’s Pinacoteca hosted the exclusive preview of the new Botanical Collection by Placas do Brasil. The event brought together fashion, design, and woodcraft in a conceptual runway that celebrated the creative and sensory power of the Atlantic Forest.
The concept on the runway
Curated by Jay Boggo, the show featured 24 exclusive looks — 18 created by the stylist and 6 by artist and carnival designer Paulo Balbino. These pieces transformed MDF into a wearable material, expressing through textures and movement the new patterns Alocásia, Tauari Solar, Ipê Dourado, Azul Atlântico, Carvalho Costeiro, and Carvalho Angra.
The collection’s journey continues at ExpoRevestir 2026, where identical replicas and the new design surfaces will be showcased, bridging fashion aesthetics with industrial innovation.
Bridging industry and culture
According to João Jantorno, Placas do Brasil specialist and project creator, presenting the collection at Pinacoteca reinforces the brand’s mission to elevate industrial materials to a cultural status. “The event invites reflection on how this material can move people and tell stories,” he stated.
Photo: Frama
