Rio’s Christmas turned Botafogo Cove into a cultural hub with an 80m floating tree and over 650,000 visitors through January 6.
First edition sparks plural success
Families, kids and tourists filled Botafogo Cove‘s waterfront from November 30. The event fostered democratic, heartfelt experiences. Conceived by Abel Gomes (SRCOM) and produced by Accioly Participações, it restored the site’s historic role.
The 80-meter floating tree, lit by 2.3 million LEDs, became Rio’s new postcard. At dusk, crowds watched daily light-ups for 38 nights, featuring fireworks and water ballet every 30 minutes.
The light switch-on magic sparked silent awe and spontaneous applause against Sugarloaf Mountain.
Inclusive music and kids’ programming
Shows united generations. The opening Samba Orchestra led by Pretinho da Serrinha featured Belo and Rachell Luz, blending samba and Carioca spirit. Later acts included Nego Álvaro, Nova Orquestra, Fróes e Banda, Grupo Arruda, Forró da Taylor, DJs Michell and Camila Brunetta.
Kids enjoyed Storytelling Rugs and Circus Workshop by Circo no Ato. Bloco Que Pena Amor closed with street party vibes.
Food village and sports activities
The food village extended stays with seaside food trucks. Runners and swimmers made it an Instagram hotspot. Hawaiian Canoe and Stand Up Paddle activities boosted its tourist appeal.
Security, medical care and smooth flow created a sense of shared belonging.
Sponsors and production
Presented by Amil, master sponsorship Coca-Cola and Light, sponsorship from Rio de Janeiro State Secretariat of Culture and Creative Economy. Support from Laboratório Sergio Franco, medical care by Hospital Samaritano and Amil Resgate Saúde. Host City Riotur and VisitRio, media partnership TV Globo, O Globo, Eletromídia and Onbus. Institutional support Brazilian Navy, partnership Somos Cenografia, creation and production P&G Cenografia, Accioly Participações and SRCOM. Culture Incentive Law, Ministry of Culture, Federal Government.
