SP House 2026: Open Call Selects Content for SXSW Program

SP House launches free registration for SP Voices, selecting four content proposals to integrate its 2026 program at SXSW in Austin.
The SP House initiative will attend South by Southwest (SXSW) again. SXSW is the world’s largest innovation event. The initiative belongs to the São Paulo State Government. The major news is SP Voices, held in partnership with Fundação Itaú. This is an open call to select content proposals.
The four best proposals will join the program. SP House takes place from March 13 to 16, 2026. The event will be held in Austin, Texas. Registration is completely free. It can be done until December 15. The official website for submission is saopaulohouse.com.

Thematic Axes and Format

Proposals must align with the thematic axes. The themes include technology and innovation. Other axes are creativity and marketing. The others are ESG and social impact and culture and art. The selected content will be presented in panels during the event.
Those selected will have access to the SP House videocast studio. They will use the space for content production. Each participant may submit up to four proposals. Proposals must follow the House’s thematic axes. Panels can feature up to four participants. The maximum duration must be 40 minutes.
The materials will be evaluated by the curatorship. The team is composed of multi-sector professionals. SP House seeks creative and innovative projects. Ideas must bring real solutions to major challenges. The proposals need to truly make a difference.

“SP Voices is an opportunity to give visibility to innovative projects that bring real and creative solutions. In 2026, we want to hear proposals that align with major global challenges and São Paulo’s cultural richness, creating a space for ideas that truly make a difference,”

Marilia Marton made the statement. She is the Secretary of Culture, Economy, and Creative Industries. To follow all the news about SP House 2026, use Instagram. The official profile is @SPHouse.

About SP House and Fundação Itaú

SP House is organized by the São Paulo State Government. This is done via the Secretariat of Culture and Creative Industries. There is a partnership with InvestSP. Support comes from the São Paulo City Hall. The main goal is to promote São Paulo as a global hub for creativity.
The focus is on attracting foreign investment. In 2026, SXSW will run from March 12 to 18. SP House will be in a new location. It will be on Congress Avenue, close to the main event attractions. Fundação Itaú was created in 2019. Its mission is to promote citizen development. It seeks to transform society. The institution addresses contemporary Brazilian urgencies.
The foundation generates knowledge through research and data. It is structured around three core pillars. The pillars are Itaú Cultural, Itaú Educação e Trabalho, and Itaú Social. Find out more at Link

Service

SP Voices Call – SP House 2026
Registration: saopaulohouse.com
Period: November 14 to December 15
SP House Program: March 13 to 16, 2026
Location: Austin, Texas (SXSW)
Photo: Secretária da Cultura, Economia e Indústria Criativas de SP