After 40%+ growth in Easter 2025, Brasil Cacau launches 18 new products and partners with KitKat, Fini, Monica’s Gang and more for 2026.
A record-breaking year as the launchpad
Brazilian chocolate brand Brasil Cacau is heading into Easter 2026 on the back of extraordinary momentum. The brand grew over 40% during the 2025 Easter season and is now doubling down on innovation. This year’s lineup features 38 products, with 18 brand-new launches.
In 2025, collab-filled Easter eggs posted double-digit growth on their own — proof that Brazilian consumers crave unexpected flavor combinations, beloved brands, and indulgent experiences all at once.
Collabs for every audience
The collab strategy for 2026 spans a wide range of audiences and consumption moments. For young adults and teens, Brasil Cacau joins forces with Nesquik, Fini, KitKat, Charge, Lollo, Ovomaltine, and Alpino. For the youngest chocolate lovers, the partnership with Monica’s Gang (Turma da Mônica) — one of Brazil’s most beloved children’s franchises — adds a strong emotional and gift-giving dimension.
“Collabs are now one of Brasil Cacau’s main growth levers. Through them, the brand expands portfolio innovation, reaches new audiences, and broadens its presence across different consumption moments throughout the year. The strategy aims to generate more purchase occasions and turn Easter into a more diverse experience — from individual treats to gifts with real emotional value.” — Marcos Freitas, Head of Marketing at Brasil Cacau
“Tested, Approved and Filled” campaign
The season is anchored by the 360° campaign “Testada, Aprovada e Recheada” (Tested, Approved and Filled), a unified creative platform that integrates product, storytelling, and experience. The campaign puts the spotlight on the two key purchase drivers: generous fillings and sought-after collabs.
For the second consecutive year, Brazilian singer Léo Santana leads the QGG — Filling Lab, bringing to life the brand’s core pillars — crunchiness, flavor, quality, and fun — in a playful and authentic way.
Full Easter 2026 product lineup
Filled Eggs: Alpino, Charge, KitKat, Lollo, Ovomaltine, Passion Fruit, Bem Me Faz, Cookies & Cream, Coconut, Gato Mia, Gato Mia Duo, Gato Mia Biscoito, and Pistachio.
Pure Filling: Dinda Pure Filling Egg.
Classics: 70% Cacao Egg, Bem Me Faz Egg, Gato Mia Duo, Gato Mia White, Gato Mia, and Crunchy Caramel Egg.
Kids: Monica Mug Egg, Cebolinha Mug Egg, Sansão Bracelet Egg, Sansão Slipper Egg, Sansão Backpack Egg, Sansão Beanie Egg — all from Monica’s Gang — and Brazil Mini Ball Egg.
Gifts & Favors: Nesquik Filled Mini Eggs, Ovomaltine Filled Mini Eggs, Ovomaltine Pure Filling Egg, Ovomaltine Filled Mini Bunnies Box, Monica’s Gang Milk Chocolate Mini Eggs Box, Fini Dentures Pure Filling, Fini Tubes Pure Filling, Fini Kisses Filled Mini Bunnies Box, Milk Chocolate Bunny, Milk Chocolate Egg, and Happy Easter Chocolate Bar.
Photo: Press Release
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