Ferrero Rocher unveils the new Ferrero Collection Egg — blending Rocher, Raffaello and Rondnoir in one elegant box for Easter 2026.
Ferrero Rocher is heading into Easter 2026 with a refreshed lineup and a standout new product: the Ferrero Collection Egg. This gift-ready Easter egg brings together three beloved Ferrero specialties — Ferrero Rocher, Raffaello, and Ferrero Rondnoir — wrapped in a milk chocolate shell and packaged with a balance of elegance and accessibility.
A Complete Gifting Portfolio
The new egg joins a well-established family that includes the classic Ferrero Rocher Egg — milk chocolate with hazelnut pieces — and the Dark version, crafted for those who prefer a richer, more intense chocolate experience. Together, the three boxed egg formats offer something for every palate.
Beyond eggs, the brand is leaning into the strategic role of pralines and chocolate bars during the season. In Easter 2025, the 8- and 12-piece praline boxes ranked among the top 10 best-selling products by value in the chocolate category in Brazil, according to Nielsen data.
“Easter eggs remain the centerpiece of the holiday, but the market points to an increasingly multifaceted celebration. The demand for formats like pralines and chocolate bars shows that the occasion is also built on small gestures and more accessible exchanges.” — Fabio Pessoa, Marketing Director of Ferrero Rocher for South America
Pralines and Bars Round Out the Range
For 2026, Ferrero Rocher pralines are available in packs of 3, 4, 8, 12, and 24 pieces. Ferrero Collection comes in 7- and 12-piece boxes, while Raffaello is offered in 3, 9, and 15-piece formats — covering a range of price points and gifting occasions.
The brand’s 90g Ferrero Rocher chocolate bars are also featured prominently at point-of-sale during the Easter period. Available in milk chocolate with hazelnut, white chocolate with hazelnut, and dark chocolate with hazelnut (70% cocoa), they extend the brand’s universe beyond seasonal formats.
“Our relevance during celebrations is the result of our commitment to product quality. The attention to detail that is in Ferrero Rocher’s DNA gives consumers the confidence of a safe choice — whether through a praline, a chocolate bar, or an Easter egg.” — Fabio Pessoa, Marketing Director of Ferrero Rocher for South America
“Let’s Celebrate” Campaign
Ferrero Rocher is using the Easter season to amplify its “Let’s Celebrate” campaign, which encourages consumers to turn everyday moments into meaningful occasions. The campaign is running on broadcast TV and digital platforms, highlighting the brand’s gifting portfolio for the holiday.
https://youtube.com/watch?si=h6IUeqib0Ts1r_CR&v=PCPEdl8mdsc&feature=youtu.be
Photo: Press Release
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