Milky Moo unveils its 2026 Easter line with Pandora and Malhada eggs, inspired by iconic flavors and paired with an exclusive card game.
The brand introduces two chocolate eggs inspired by its best-selling menu items: the returning Pandora Egg and the new Malhada Egg. Both will hit selected stores starting March 5, with participating locations listed on the campaign website: https://campanha.milkymoo.com.br/pascoadamoo.
The Pandora Egg features white and milk chocolate shells filled with hazelnut and cocoa cream, echoing one of Milky Moo’s fan-favorite flavors. The Malhada Egg, a fresh addition to the collection, blends milk chocolate with a creamy milk filling and cookie pieces, inspired by the brand’s signature milkshakes.
Each egg comes with the exclusive “Moo – Milky’s Card Game”, designed to enhance social moments. Among the surprise cards are “Spilled It,” which makes another player draw three cards, and “Shake,” prompting a total deck swap — turning the treat into a playful shared experience.
Packaging highlights the brand’s playful identity, featuring its beloved mascot, Moo. For CEO and founder Lohran Soares, the launch expands Milky Moo’s universe: “This Easter, we’ve turned our best-sellers into a new way to connect through taste and affection,” he says.
Photo: Press Release
