Back for its 4th year at Coachella, Aperol launches the Day Club: multisensory activations, live DJ sets, and a first-ever US festival merch collection.
Aperol Day Club at the heart of Coachella
Aperol returns to the Coachella Valley Music and Arts Festival 2026 for the fourth consecutive year as an Official Partner. This time, the brand goes further than ever, introducing the Aperol Day Club — a fully immersive, multisensory experience installed at the center of the festival grounds.
The space draws direct inspiration from the energy of the Aperol Spritz, Italy’s number-one drink. Radiant orange hues, glowing light installations, citrus notes, and layered textures come together to capture the drink’s unmistakable color, effervescence, and spirit — creating a dynamic environment built to match Coachella’s rhythm and intensity.
Be the Moment: the idea behind the experience
The Day Club comes to life through “Be the Moment”, Aperol’s global platform celebrating spontaneous joy, human connection, and creativity wherever culture thrives. At Coachella 2026, that energy translates into immersive activations, surprise pop-ups, and highly shareable visual moments.
“For us, Be the Moment means celebrating the small bursts of joy that bring people together. It’s an invitation to slow down and savor what’s right in front of you — the music, the energy, the people around you. The Aperol Day Club was designed to spark those unforgettable moments throughout the weekend — from immersive experiences to surprise appearances — all centered around the joy of sharing an Aperol Spritz.” — Vinicius Löw, Marketing Director, Campari Group
What to expect at the Aperol Day Club
The 2026 edition is the brand’s most dynamic Day Club yet. Highlights include:
- Live DJ sets throughout the weekend
- Tooth gem applications and permanent bracelets
- Beauty stations to complete your festival look
- Surprise pop-ups discovered throughout the day
- Frozen treats inspired by the Aperol Spritz
- Visual installations and interactive photo moments
Aperol Festival Collection 2026: limited-edition merch
For the first time in the United States, Aperol debuts the Aperol Festival Collection 2026 — a limited-edition line capturing the playful, sun-drenched spirit of festival season. Items include t-shirts, phone charms, bandanas, patches, fans, and caps, all featuring the brand’s signature vibrant orange. Prices range from $10 to $30 USD.
Pre-orders are now available at: https://us-shop.aperol.com/collections/aperol-festival-collection
How to make the perfect Aperol Spritz
Preparing an Aperol Spritz is a celebration in itself. For the perfect serve, fill a large wine glass with plenty of ice, then combine equal parts sparkling wine and Aperol, add a splash of club soda, and finish with a fresh orange slice.
The Aperol Day Club is open to guests aged 21 and over. Aperol encourages all festival-goers to enjoy the experience responsibly.
Event Info
- Event: Coachella Valley Music and Arts Festival 2026
- Activation: Aperol Day Club
- Concept: Be the Moment
- Aperol Festival Collection 2026: pre-sale available at https://us-shop.aperol.com/collections/aperol-festival-collection
- Collection prices: $10–$30 USD
- Minimum age for the Day Club: 21 years old
- Social media: @aperolspritzbrasil
