Apresenta Summit 2025 highlights growth of Brazil’s event industry

Apresenta Summit 2025 gathers entertainment leaders at the Fairmont Copacabana to discuss the future of the sector.

A milestone moment for the industry

The Apresenta Summit 2025, held on November 24 at the Fairmont Copacabana, arrives at a historic moment for the event industry in Rio de Janeiro and across Brazil. The entertainment sector continues to expand, generating jobs, moving billions and positioning the country as a global reference in the experience economy.

The event brings together leaders from entertainment, culture, sports and tourism, along with government authorities and taxation specialists. With programming from 9 a.m. to 10 p.m., the Summit hosts panels, talks and immersive experiences, creating a hub of ideas, networking and opportunities.

Confirmed guests include Abel Gomes, Alexandre Accioly, Ricardo Amaral, Marcia Casz, Duda Magalhães, Milena Palumbo, Adriana Samuel, Leo Jaime, Roberta Kelab, Luis Justo, Silvia Albuquerque and Pretinho da Serrinha.

Leadership and purpose

The Association of Event Promoters of the Entertainment Sector (APRESENTA), chaired by Bernardo Amaral and led by executive director Pedro Guimarães, organizes the Summit with the mission of strengthening Rio de Janeiro as the State of Entertainment and reinforcing Brazil’s role as a global leader.

“The Apresenta Summit 2025 will gather major names to discuss topics that directly affect our sector’s present and future. We expect around 500 participants and aim to strengthen the network that drives entertainment and culture,” says Pedro Guimarães.

Economic impact and expansion

The Summit highlights the transformative power of the event industry, which connects brands, professionals and audiences. According to ABRAPE, the culture and entertainment segment generated R$ 68 billion between January and June 2025, the highest result since the beginning of the data series in 2019.

Brazil has around 600,000 companies in the event chain, responsible for more than 5.5 million jobs. In Rio de Janeiro alone, the sector includes 1.3 million professionals, generates R$ 20 billion in wages and R$ 10 billion in local taxes.

Recent major events demonstrate this impact. Carnival 2025 generated R$ 5 billion, with 98.6% hotel occupancy. New Year’s Eve 2024/2025 generated R$ 3.2 billion, while Rock in Rio injected nearly R$ 2.9 billion into the state economy. Lady Gaga’s concert gathered 2.1 million people and moved R$ 600 million. The Rio Marathon 2023 generated R$ 137.2 million.

Tourism and infrastructure

This momentum is reinforced by advances in infrastructure and connectivity. Improved national and international air routes expand Rio’s presence in global tourism. According to Embratur, Brazil received 7.1 million international tourists between January and September 2025, surpassing the National Tourism Plan’s annual target.

Sponsors and partners

The Summit is sponsored by Ambev, Fairmont Rio de Janeiro Copacabana, SETUR RJ, GL Events, Hoffmann, IMM Sports & Entertainment, Ingresse, SP2 Brazil and TeleCall. Institutional support comes from the State Government, Rio de Janeiro City Hall, ACRJ, Sebrae, Fecomércio RJ, Firjan/Senai, Visit Rio and ABRAPE.

Curatorship is shared among several partners, including Agiliza Operações, Arteiras Comunicação, Babilônia Feita Hype, Backstage Produções, BariZon Entretenimento, Camarote Brasil, Carioca, Dtalhe Expertise em Eventos, Ensaio Comunicação Estratégica, Flavia Rangel Consultoria, GBD, Ícone Rio, Ingresse, Inside, Jabuticaba, Lemos Projetos, Maia e Zani, Mil Geradores, Mix FM, New Quality Eventos, Novalite, NR Eventos, Office Total, Open Brasil, QualiStage, Reativa Cenografia, RKF, SRCom, Sunset and Travel Plus. Production is handled by New Quality Eventos.

Service

APRESENTA SUMMIT 2025

Date: November 24

Time: 9 a.m. to 11 p.m.

Location: Fairmont Copacabana – Avenida Atlântica, 4.240

Registration for non-members: https://ingresse.com/apresenta-summit-2025/

About APRESENTA

Founded in 2018, the Association of Event Promoters of the Entertainment Sector brings together more than 160 member companies. The entity works to strengthen the entertainment economy, connecting brands, producers, authorities and the entire value chain. It promotes public policies, business opportunities and recognition of entertainment as an economic, cultural and tourism force.

The Apresenta Summit stands out among its initiatives, establishing itself as a hub for ideas, business and public policies that unite government, market and creativity.