NIAD launches its 2nd “Woman with M for Multiplicity” campaign across seven malls in Brazil, offering free events throughout March to honor women’s strength.
“Being many makes us whole”
For the second consecutive year, NIAD — a Brazilian mall management company — is running its cooperative campaign “Woman with M for Multiplicity” to mark International Women’s Day. The 2026 concept phrase is “Being many makes us whole,” celebrating women’s ability to embrace multiple roles without losing their identity.
In Rio de Janeiro, free activities will take place throughout March at São Gonçalo Shopping, Shopping Pátio Alcântara, and Santa Cruz Shopping. The campaign also runs simultaneously in six other malls across Brazil.
Free programming all month long
Each mall will host lecture series, conversation circles, and influencer activations. All participants will use the official campaign imagery, reinforcing NIAD’s commitment to amplifying women’s voices and struggles beyond a single commemorative date.
The events are designed to encourage self-knowledge, self-care, and the strengthening of feminine identity across different ages and social backgrounds. The campaign frames womanhood as fluid, powerful, and multi-dimensional.
“We want to shed light on women’s power to evolve, reinvent themselves, and take on different roles without losing their essence. Being many, without ever ceasing to be unique. More than tributes, we want to provide experiences that encourage self-knowledge, self-care, and the strengthening of feminine identity.” — Cristiana Legey, NIAD Corporate Marketing Leader
Nationwide reach
Beyond Rio, the campaign covers Boulevard Shopping Brasília (Federal District), Boulevard Shopping Londrina (Paraná), Boulevard Shopping Vila Velha (Espírito Santo), and Bougainville Shopping (Goiás), making it a truly national initiative.
Event Info
Campaign: Woman with M for Multiplicity
Free admission. Full schedule available on each mall’s social media channels.
Santa Cruz Shopping: Rua Felipe Cardoso, 540 – Santa Cruz, Rio de Janeiro (@stacruzshoppingrio)
São Gonçalo Shopping: Av. São Gonçalo, 100 – São Gonçalo (@saogoncaloshoppingoficial)
Shopping Pátio Alcântara: Praça Carlos Gianelli, S/N – Alcântara – São Gonçalo (@patioalcantara)
Photo: Press Release
