Over 20 parenting experts, a live show by Luiza Possi, and 8 hours of talks — Brazil’s biggest motherhood event hits São Paulo on April 25.
The Seminário de Mães (Mothers’ Seminar) returns for its 12th edition under the theme “I Am Light! When a mother’s light ignites, the whole world shines.” More than a thousand attendees are expected at the Centro de Convenções Frei Caneca in São Paulo for a day-long immersion in self-knowledge, mental health, and conscious motherhood.
A Journey in Three Acts
The program unfolds across three thematic blocks: Ignite Your Light, Walk Through Your Shadows with Wisdom, and Illuminate the World Around You. Each block builds on the last — moving from identity and self-awareness through the real struggles of motherhood and into practical tools for building a meaningful legacy.
Who Takes the Stage
Brazilian singer and mother Luiza Possi closes the event with a lecture-show blending music, emotion, and reflection on women’s strength. She is one of the most anticipated names of this edition.
Fernanda Teles, CEO of the event and psychologist specializing in conscious parenting, leads the opening session on female identity and protagonism. Ivana Jauregui, an educator widely recognized across Latin America, presents practical tools for navigating the everyday chaos of motherhood.
Psychologist Nanda Perim — known as Psimama, founder of the Parental Intelligence Society, and author of 10 books including bestsellers for children and adults — shares methods for positive parenting. Arthur and Maju Mendonça, parents of Lulu and José Vicente, speak about conscious communication and building stronger family bonds.
Larissa Dorneles, mentor and founder of MAPA — Europe’s largest parenting event — presents strategies for turning intention into action. Psychologist Mafoane Odara, whose work spans culture, diversity, and emotional wellbeing, broadens the conversation around maternal mental health and social change.
Edna Vasselo Goldoni addresses maternal leadership and the balance between family and professional life. Journalist Larissa Carvalho brings depth and sensitivity to the topic of atypical motherhood and inclusion. Actress and journalist Isabella Marano performs the theatrical piece “Filho da Mãe” (Mother’s Child). And educator Sheylli Caleffi leads a talk on children’s digital and emotional safety, joined by guests from Childhood Brasil and Movimento Desconecta.
Beyond the Main Stage
Three simultaneous knowledge arenas run alongside the main program, covering children’s nutrition, pediatric dental health, legal protection for women, family routine organization, and understanding childhood fears. These spaces prioritize hands-on, real-life application.
Now in its 12th year, the Seminário de Mães has established itself as Brazil’s most important space for mothers to connect, heal, and grow — a movement that goes far beyond a single event.
When a mother’s light ignites, the whole world shines — the theme of the 12th Seminário de Mães, 2026
Event Details
SEMINÁRIO DE MÃES 2026
Date: April 25, 2026
Venue: Centro de Convenções Frei Caneca
Address: Rua Frei Caneca, 569 – Bela Vista, São Paulo, Brazil
Time: 9 AM to 6 PM
Tickets: sympla.com.br/evento/12o-seminario-de-maes/2934834
Website: https://seminariodemaes.com.br
Instagram: https://www.instagram.com/seminariodemaes/
Photo: Press Release
