Original costumes from all four seasons of Bridgerton are being exhibited in Brazil for the very first time. Brutal Fruit Spritzer and Tônica Antarctica, Beyond Beer brands from Ambev, have partnered with Netflix and Shondaland to build an immersive circuit across São Paulo from March 5 to 12.
A free exhibition of iconic outfits
The centerpiece of the circuit is “O Closet de Bridgerton” (Bridgerton’s Closet), a free exhibition at Shopping Eldorado. Nine original costumes from the series are on display — including the uniform worn by Sophie Baek in the newly released Season 4, a majestic gown belonging to Queen Charlotte, and one of Penelope Featherington‘s most memorable dresses, a visual symbol of her transformation throughout the story.
Every embroidered detail, structured silhouette, and color choice reinforces fashion as dramatic storytelling. Visitors can also enjoy two tasting bars — one serving Brutal Fruit Spritzer and another featuring Tônica Antarctica Intense — alongside exclusive photo sets designed to make guests feel part of the Bridgerton world.
A Regency-era bar in the Historic Center
On March 7 and 8, the iconic Bar dos Arcos in São Paulo’s Historic Center transforms into “The Season Bar” by Brutal Fruit. The meticulous set design channels Regency-era aesthetics — from period-style furniture to custom cushions — turning the space into a living scene from the series.
Guests receive a complimentary Brutal Fruit Spritzer upon arrival and leave with printed on-the-spot photos as a tangible memory of the experience.
“Female solidarity is a central theme in both Bridgerton and Brutal Fruit. During Women’s Month, bringing this narrative to the Shopping Eldorado exhibition and to Bar dos Arcos carries even greater meaning: the original costumes belong to characters who built deep bonds, turning friendship into the true toast of the season and reaffirming the bar as a space for celebration and female agency.” — Thaís Soares, Marketing Director at Brutal Fruit
A carriage on Avenida Paulista
From March 6 to 12, a themed carriage at Shopping Cidade São Paulo on Avenida Paulista completes the circuit. The activation offers free tastings of Brutal Fruit Spritzer at one of the most iconic addresses in the city.
New products join the Beyond Beer lineup
The collaboration also marks two product milestones: the launch of the first Tônica Antarctica themed cans and the national rollout of the Intense variant. Simultaneously, Brutal Fruit Spritzer Ruby Apple is now available in cans, combining sophistication with everyday convenience.
“With Tônica Antarctica Intense, we are elevating the brand into an aspirational space connected to mixology. Bridgerton is the catalyst for this movement, bringing aesthetics and sophistication to the toasting moment — whether at a bar or at home.” — Bianca Parrella, Marketing Director for Non-Alcoholic Beverages at Ambev
The campaigns are signed by agencies Wieden+Kennedy and AKQA.
Event details
“O Closet de Bridgerton” Exhibition
Dates: March 5–11, 2026
Hours: 10 AM – 10 PM
Venue: Shopping Eldorado – Ground Floor (Av. Rebouças, 3970, São Paulo)
Free admission
Brutal Fruit & Bridgerton “The Season Bar”
Dates: March 7–8, 2026 (Saturday and Sunday)
Hours: 6 PM – 1 AM
Venue: Bar dos Arcos – Praça Ramos de Azevedo, s/n – República, São Paulo
Carriage on Avenida Paulista
Dates: March 6–12, 2026
Venue: Shopping Cidade São Paulo (Av. Paulista, 1230, São Paulo)
Photo: Divulgação
