With O Boticário joining for the first time and top brands on board, Camarote Bar Brahma 2026 becomes a key brand experience during São Paulo’s Carnaval.
More than entertainment, the Camarote Bar Brahma (CBB) has evolved into a strategic platform for brand experience, culture, and business networking. The 2026 edition gathers major advertisers, corporate leaders, and guests in an environment designed for meaningful connections and visibility.
Highlights include O Boticário’s debut, curating the beauty and wellness areas, and Brahma’s invitation of Carlo Ancelotti to experience Brazil’s vibrant Carnaval. The event integrates entertainment, hospitality, and culture under one roof.
Partners include Omoda & Jaecoo, Movida, Beats, Ballantine’s, Chandon, Nortis, Vigor, and Azul—all bringing interactive brand spaces and sensory activations to the celebration.
The culinary experience features brands such as Swift, Johnny Rockets, and Notiê by Priceless (chef Onildo Rocha), as well as Bar Brahma’s famous feijoada. It reflects how gastronomy has become part of the guest experience and business exchange.
“Our goal is to deliver a complete journey, combining entertainment, gastronomy, and premium networking,” says Caire Aoas, partner at Diverti, the DVT Group company behind the event.
Musical lineup
The CBB will run on February 13, 14, 15, and 21 at São Paulo’s Anhembi Sambadrome. The opening night features Alcione, Zeca Pagodinho, and Samba 90. Saturday brings Samuel Rosa, Mart’nália, and Xande de Pilares. Sunday welcomes back Zeca with Diogo Nogueira, and the closing Champions Parade showcases Bell Marques and Durval Lelys.
Tickets available at https://www.totalacesso.com/.
Photo: Pridia
