Coca-Cola electrifies Salvador Summer Festival with exclusive Rua Stage, crowd-energy tower, and recycling that saved 15 tons of waste – grab freebies now!
Rua Stage by Coca-Cola rocks Bahia beats
The Rua Stage by Coca-Cola steals the show at the 25th Salvador Summer Festival. It celebrates musical diversity and Bahia’s urban scene. Local artists headline their own lineup on January 24-25 at Arena Festival (Wet Events).
Coca-Cola amps it up with activations blending culture, fun, and sustainability. They tie into Bahia’s vibrant spirit everywhere.
Energy tower and immersive Food Park
At the Coca-Cola Space, an LED tower senses crowd vibes in real time. It spikes with collective energy. Peak moments trigger free ice-cold Coca-Cola!
The Coca-Cola Food Park mixes food and chill zones. Roaming activations spread the brand. Score customizable bag charms and fake tattoos as souvenirs.
Over three years, the partnership diverted over 15 tons of waste from landfills.
Solar Recycle boosts eco-action
Solar Recycle by Solar Coca-Cola sets up on-site sorting. It engages 32 daily pickers from CAMAPET Cooperative. Last year hit 9 tons – aiming higher in 2026.
Sustainable Tent swaps plastics and cans for exclusive swag. Fun way to spark recycling habits.
Schweppes Mixed joins with Passion Fruit Caipivodka. Sampling, bars, and 30 local influencers kick off Carnival vibes.
Event Details
Salvador Summer Festival 2026
Dates: January 24-25, 2026
Venue: Arena FV – Wet Events
Address: Av. Luís Viana, 9581, Paralela – Salvador/BA
Age rating: 16+
Gates open: 3 PM
Shows start: 4 PM
Sections: Arena and Lounge
Tickets: bileto.sympla.com.br/event/111030
Photo: Divulgação
