Under the theme “Connection That Accelerates Results,” Costao do Santinho Resort brought together over 100 sales and marketing professionals for three days of training and recognition.
Costao do Santinho Resort hosted its 2026 Commercial Meeting from March 24 to 26, gathering more than 100 professionals from its marketing and sales teams. Held at the Espaço Cascaes event space within the resort, the three-day program focused on aligning strategies, presenting company guidelines, and strengthening teams ahead of a demanding year.
Three Days of Strategy and Skill Building
The first day featured presentations on the challenges ahead in 2026, the company’s strategic direction, and an action plan. A keynote by Lucia Haracemiv, CEO of DNA de Vendas, set the tone with a sharp focus on commercial performance and results-driven culture.
Day two shifted to hands-on development. Consultant William Silva led practical sales training, while Álisson Razoni, managing partner at DNA de Vendas, facilitated team dynamics aimed at sharing experience and building commercial competencies across departments.
Awards Night Celebrates 2025 Top Performers
One of the event’s highlights was the awards dinner on the evening of March 25. The ceremony honored the resort’s best-performing professionals of 2025. Co-presidents Cleiton Tabalipa (administrative) and Leonardo Freitas (operations), alongside Commercial and Marketing Director Daniela Rocco, personally presented the awards.
“The results achieved in 2025 reinforce the consistency of our work. In 2026, the focus will be on evolving the way we connect — with more strategy, method, and direction — ensuring that every interaction contributes directly to sustainable results.” — Daniela Rocco, Commercial and Marketing Director, Costao do Santinho
New Project and Digital Strategy on the Agenda
The closing day covered structural updates to the resort and the progress of Costao Estaleirinho, a new development underway in Balneário Camboriú. Teams also discussed strategies to strengthen the resort’s presence on social media, reflecting a broader push toward digital engagement.
The meeting underscores Costao do Santinho’s ongoing commitment to operational excellence and continuous team development — both central to its strategy for sustainable growth in 2026.
Event Info
- Event: 2026 Commercial Meeting — “Connection That Accelerates Results”
- Dates: March 24–26, 2026
- Venue: Espaço Cascaes — Costao do Santinho Resort
- Attendees: 100+ sales and marketing professionals
- More information: https://www.costao.com.br
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