Before entering Morumbis Stadium, AC/DC fans can buy Eisenbahn at São Paulo-Morumbi station on Feb 24, 28 and Mar 4, starting at noon.
Beer pre-sale at the subway
Eisenbahn, the premium beer brand from the HEINEKEN Group and official sponsor of the PWR UP TOUR in Brazil, is bringing a unique pre-sale activation to the three AC/DC shows in São Paulo. On February 24 and 28 and March 4, ten official brand representatives will be stationed at São Paulo-Morumbi station on Line 4 (Yellow Line) of the Viamobilidade network — positioned after the tunnel and at the station exit.
Sales will be available only on show days, starting at noon. Accepted payment methods include debit card, credit card, and Pix (Brazil’s instant payment system).
Prices and how the card works
Two award-winning beers will be available at the station: Pilsen for R$ 20 and American IPA for R$ 23 — the same labels sold inside Morumbis Stadium. In addition to the beer cost, the cashless card carries a R$ 7.00 fee, which can be exchanged for a bottle of water at the end of the event.
Fans who pre-load at the subway receive a reusable cup voucher, redeemable at any official bar or vendor inside the stadium. Those who purchase directly at the venue will be charged an extra R$ 5 for the cup — refunded upon its return at the end of the show.
Top-ups and refunds
The card can be recharged during the event at designated Eisen cashier points. Any unused balance can be refunded within 15 days after the recharge via the website https://meucashless.com.br/até
“The AC/DC tour in Brazil marks another stop on our Eisen Rock Station platform, which offers unique and exclusive experiences for fans and consumers. With the pre-sale activation, we ensure more comfort, convenience, and an even more special experience for those who live and breathe rock.” — Giovanna Abreu, Senior Marketing Manager at Eisenbahn
Event Info
Event: AC/DC — PWR UP TOUR
Dates: February 24 and 28, and March 4, 2026
Venue: Morumbis Stadium, São Paulo, Brazil
Eisenbahn pre-sale: São Paulo-Morumbi Station, Line 4 Yellow (Viamobilidade), from noon on show days
Prices: Pilsen R$ 20 | American IPA R$ 23 | Card fee R$ 7.00
Payment: Debit, credit card, and Pix
Balance refund: https://meucashless.com.br/até (within 15 days after recharge)
Photo: Press Release
