Fort Atacadista brings fun and prizes to Jaraguá’s Schützenfest

Fort Atacadista joins Schützenfest with interactive challenges, cashback rewards and exclusive gifts for festival visitors.

From November 6 to 16, the Jaraguá do Sul Municipal Events Park hosts the traditional Schützenfest — Brazil’s largest marksmen’s festival. Celebrating German heritage, local cuisine and beer culture, the event features Fort Atacadista with special activations and exclusive prizes for attendees.

Interactive challenges and cashback rewards

To strengthen its connection with the local community, Fort is promoting fun and rewarding activities. In the Barra do Fortão challenge, participants who hold onto a bar for 100 seconds earn R$50 cashback on their Vuon Card.

Another highlight is the Caneco Challenge, where pairs compete to keep their arms extended while holding a wooden beer mug. Winners receive a voucher redeemable at Fort’s Jaraguá do Sul store, extending the festive experience beyond the event grounds.

“Our goal is to create moments of fun and connection, celebrating local culture and showing that Fort is more than just about low prices — we are true partners of the Santa Catarina community,” says Silvia Marquez, Fort Atacadista’s Marketing Manager.

Exclusive gifts and local radio activations

Throughout the 10 days of festivities, Fort will give away exclusive gifts — such as personalized Vuon and Fort cups — and join local radio stations 105 FM, Jovem Pan and Jaraguá 101.3 for on-site promotions and live interactions with festival-goers.

With its presence at Schützenfest, Fort Atacadista reaffirms its commitment to celebrating Santa Catarina’s traditions while engaging with the community through joy and shared experiences.