Supermarket chain brings the “Super Chocolate Factory” to eight stores in Rio, with free entry, the Easter Bunny, food trucks, and tastings for the whole family.
Easter 2026 comes alive at Rede Supermarket with the free event “Super Chocolate Factory”, running across eight locations in Rio de Janeiro and the metropolitan area. The initiative is designed for families looking for a fun, immersive, and memorable holiday experience.
Easter Bunny, food trucks, and chocolate
Three stores host the full experience — featuring the arrival of the Easter Bunny, live performances, food trucks, and chocolate tastings: Taquara (March 20, Friday), Campo Grande (March 21, Saturday), and Barra Blue in Barra da Tijuca (March 28, Saturday). All run from 3 PM to 9 PM, with free admission.
The concept wraps thematic décor, children’s entertainment, and the magic of a real chocolate factory into a single shopping experience. The goal is to turn an everyday trip to the supermarket into a cherished family memory.
“The Super Chocolate Factory was designed to give our customers a magical, immersive, memorable, fun, and emotional experience for the whole family — transforming the shopping experience at our stores and creating a playful, unforgettable setting where families can make lasting memories. The goal is also to strengthen the emotional connection with our consumers, offering an enchanted environment where the magic of Easter takes center stage.” — Fabíola Palo, Marketing Manager, Grupo Torre
Tastings across five more stores
Five additional locations will offer chocolate tastings: Nova Iguaçu — Centro (March 23), São Conrado (March 24), Maracanã (March 25), Jardim Primavera — Duque de Caxias (March 26), and Park Shopping Campo Grande (March 27).
Major brands on board
The event features top names in the food industry: Hershey’s, Milka, Danke, Nestlé, Andorinha, Seara Pescados, Frescatto, Lindt, Mondelez, M&M, Gomes da Costa, Nestlé Tortas, Bauducco, and Ferrero.
Schedule
Super Chocolate Factory — Taquara (characters, food truck, and tastings)
Date: March 20, 2026 (Friday)
Hours: 3 PM – 9 PM
Address: Estrada do Outeiro Santo, 1330 — Taquara, Rio de Janeiro/RJ
Super Chocolate Factory — Campo Grande (characters, food truck, and tastings)
Date: March 21, 2026 (Saturday)
Hours: 3 PM – 9 PM
Address: Rua Augusto de Vasconcelos, 1273 / Rua Ituaçu, 95 (rear entrance) — Campo Grande, Rio de Janeiro/RJ
Super Chocolate Factory — Nova Iguaçu (tastings)
Date: March 23, 2026 (Monday)
Hours: 11 AM – 5 PM
Address: Rua Doutor Thibau, 60 — Centro, Nova Iguaçu/RJ
Super Chocolate Factory — São Conrado (tastings)
Date: March 24, 2026 (Tuesday)
Hours: 1 PM – 7 PM
Address: Avenida Niemeyer, 756 — São Conrado, Rio de Janeiro/RJ
Super Chocolate Factory — Maracanã (tastings)
Date: March 25, 2026 (Wednesday)
Hours: 12 PM – 6 PM
Address: Avenida Maracanã, 649 — Maracanã, Rio de Janeiro/RJ
Super Chocolate Factory — Duque de Caxias (tastings)
Date: March 26, 2026 (Thursday)
Hours: 1 PM – 7 PM
Address: Estrada Rosário, s/nº Lt. 21 Qd. 14 — Jardim Primavera, Duque de Caxias/RJ
Super Chocolate Factory — Park Shopping (tastings)
Date: March 27, 2026 (Friday)
Hours: 3 PM – 9 PM
Address: Estrada do Monteiro, 1.200 — Floor L1, Store 102v, Campo Grande, Rio de Janeiro/RJ
Super Chocolate Factory — Barra Blue (characters, food truck, and tastings)
Date: March 28, 2026 (Saturday)
Hours: 3 PM – 9 PM
Address: Avenida das Américas, 12.700 — Barra da Tijuca, Rio de Janeiro/RJ
Free admission. More info: @supermarket.blue and @supermarket.superdelivery on Instagram.
Photo: Divulgação
