Gallant will host an exclusive arena at NB Run São Paulo 2026, with equipment trials, giveaways and special purchase offers on March 29.
The Brazilian fitness equipment brand is one of the event sponsors. The race will take place at Praça Charles Miller, in front of Pacaembu Stadium, bringing together first-time runners and experienced athletes in one of São Paulo’s key sports events.
Inside the sponsors’ area, the Gallant Arena is designed to bring the brand closer to the sports community. The space will focus on training experiences, physical activity and hands-on access to the company’s product lineup.
Gallant targets the running community
One of the main highlights is the Elevate Line, Gallant’s new generation of equipment built around performance, technology and a more advanced workout experience. The range is aimed at both athletes and people starting a training routine.
“Being part of an event like NB Run São Paulo is a way to reinforce Gallant’s position as a brand that encourages movement and physical activity. We want to be closer and closer to the sports community and show that our equipment can be part of the routine of both athletes and those who are just getting started,” says Rodrigo Vicêncio, Gallant’s Marketing Manager.
What Gallant will showcase
During the event, visitors will be able to test equipment and accessories aimed at functional training. The structure will also include technical demonstrations, an Instagram-friendly space, giveaways, prize draws and digital activations with QR code access.
Confirmed products include the Gallant Elevate Max Spinning Bike, Gallant Elite Pro Treadmill, Gallant Elite Pro 4.5hp Treadmill and Air Bike Gallant Professional. The arena will also feature the Water Rowing Machine and the Elite Magnetic and Elite Mechanical Spinning Bikes.
The lineup also includes a Myofascial Release Roller, 55cm Pilates Ball, Yoga Mat and Gym Mat. In addition, the products will be available for purchase during the event under special conditions.
A specialized team will be on site to guide participants through the features, uses and training possibilities of each product. With the activation, Gallant strengthens its 2026 strategy to expand its footprint in the fitness market.
Service
Event: NB Run São Paulo 2026
Date: March 29, 2026
Location: Praça Charles Miller, in front of Pacaembu Stadium, São Paulo
Activation: Gallant Arena with equipment trials, demonstrations, giveaways, prize draws, digital activations with QR code and special purchase offers
Photo: Divulgação
