Heineken brings Sandra Sá and Tássia Reis for an exclusive pocket show in São Paulo to celebrate Tiny Desk Brazil.
Special event and pocket show
On the night of November 18, Heineken® hosted an event at Starlane, São Paulo, bringing together artists and cultural professionals to celebrate its partnership with Tiny Desk Brazil.
The highlight was the release of the new episode featuring Sandra de Sá, shown on the official Tiny Desk Brazil channel. After the screening, the brand surprised guests with an exclusive pocket show by Sandra de Sá and Tássia Reis.
Connection with real experiences
The event reinforces Heineken®’s commitment to creating real experiences and bringing the audience closer to music and culture. Marketing manager Williane Vieira emphasized that the initiative provides intimate and unique moments.
Tiny Desk Brazil and music support
Created by NPR in the USA, Tiny Desk is globally recognized for intimate shows. In Brazil, sponsored by Heineken®, it offers authentic performances that bring major artists closer to the public.
With initiatives like this, the brand strengthens its presence in the cultural scene and connects with consumers who value music, creativity, and real-life experiences.
Image: Alê Vergílio
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