Luísa Sonza performs “Luísa Manequim” on a Dora the Explorer float at the 2025 Macy’s Thanksgiving Day Parade in New York.
New York, November 27, 2025 – Luísa Sonza was one of the most anticipated attractions at the 2025 edition of the Macy’s Thanksgiving Day Parade. The traditional and iconic Thanksgiving parade marks the start of the holiday season in the United States. Founded in 1924, the event brings together musicals, floats, themed balloons and internationally renowned artists.
On the moving stage that crossed the streets of Manhattan, Luísa performed her hit “Luísa Manequim”. The song was presented on a float inspired by Dora the Explorer, reinforcing the playful, vibrant and iconic spirit of the parade. The artist interacted with spectators along the route, adding even more energy to the celebration.
The Brazilian pop star’s presence adds significant international visibility to the event. Her participation highlights the strength of her career beyond Brazil’s borders. Sharing the lineup with global names, Luísa helps spotlight Brazilian pop music on the world stage.
Luísa’s appearance at the Macy’s Thanksgiving Day Parade represents more than a musical performance. It also serves as a symbol of integration between Brazilian pop culture and one of the United States’ most emblematic spectacles. The parade is traditionally followed by millions of people on the streets of New York and on television.
By bringing her repertoire and artistic identity to the avenue, Luísa Sonza deepens the cultural dialogue between Brazil and the United States. The performance in Manhattan adds to other recent milestones in her international journey. In this way, it helps consolidate her status as one of today’s leading voices in Brazilian pop.
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