Mary Kay brings Beauty Circuit to São Paulo’s Villa-Lobos Park

From December 5 to 7, Villa-Lobos Park in São Paulo will host the Mary Kay Beauty Circuit, a free event combining well-being, movement, and self-care. The immersive experience invites visitors to explore the brand’s universe through activities designed to inspire, connect, and promote balance.

This initiative reflects Brazil’s growing interest in wellness. According to the Global Wellness Institute (GWI), the country generates around US$ 96 billion in the sector, led by demand for personal care and healthy food. Aligning with this context, Mary Kay strengthens its mission to enrich lives through inclusive and sensorial experiences focused on self-care and beauty.

An immersive beauty and wellness journey

The circuit, set on the park’s esplanade, is divided into two sections. In the interactive area, guests will explore Mary Kay’s product categories through the Leque Pass Sensorial, guiding each stage of discovery. The activities area will host three 45-minute classes: Make & Move (dance), Scent & Balance (yoga), and Glow & Flow (stretching). Each session is inspired by a Mary Kay product line, blending physical engagement with wellness and beauty rituals.

“The Beauty Circuit reflects our purpose to bring well-being closer to people through experiences that embrace, inspire, and transform. By being present in open, vibrant spaces, we build genuine, lasting connections,” says Rafaella Malta, Mary Kay’s Branding and Communication Manager.

The event is open to the public with free entrance based on arrival order and a quick on-site registration. It reinforces Mary Kay’s commitment to making beauty and self-care accessible, strengthening its brand experience strategy in harmony with modern wellness lifestyles.

Service

Event: Mary Kay Beauty Circuit
Dates: December 5–7
Hours: Dec 5, 1:30 p.m.–6 p.m.; Dec 6–7, 9 a.m.–6 p.m.
Location: Villa-Lobos Park – Av. Prof. Fonseca Rodrigues, 2001, São Paulo (main entrance)
Admission: Free