Max Titanium’s House of Champions On The Road is touring Brazil’s North and Northeast; top athletes earn sponsorship and a spot on the Elite Team.
Max Titanium is moving its talent-scouting platform out of a fixed base and into the streets. Celebrating 10 years of “Casa dos Campeões,” the brand created an anniversary edition designed to uncover new athletic stories through open tryouts in multiple cities.
Open tryouts in iconic city spots
The project runs as a traveling series across Brazil’s North and Northeast, plus São Paulo. The season kicked off in São Paulo on January 17 with more than 200 candidates. In each stop, athletes first face a public pre-tryout at a well-known local landmark, then a final selection round hosted by a partner store in the region.
From there, selected athletes advance to the next phase in São Paulo, where the competition narrows toward the final picks.
YouTube episodes capture the journey
Each stage is documented in episodes on Max Titanium’s YouTube channel, following the process from city tryouts to the toughest decisions.
https://www.youtube.com/watch?v=uTqpzgfln90
São Paulo immersion and brand contract
After the regional tryouts, qualified athletes join a one-week immersion in São Paulo featuring intensive training, nutrition support, physical assessments, and mentoring with the Max team. Standout performers then go through individual evaluations.
The winners receive a sponsorship contract with Max Titanium and join the Elite Team, the program’s highest tier.
“The idea is to leave a single hub and go where the talent is—especially in the North and Northeast.”
That’s according to Eduardo Jardinovsky, Max Titanium’s Marketing Manager, who says the road format is meant to bring the project closer to people and reinforce sport as a real driver of social change.
Route and confirmed dates
The On The Road edition runs from January through April, with stops that include Belém, Altamira, Santarém, Manaus, João Pessoa, Natal, Mossoró, Fortaleza, Maceió, Recife, Aracaju, Salvador, and São Paulo.
Service
01/20 – Salvador | Mercadão Modelo
01/22 – Aracaju | Arcos da Orla
01/24 – Maceió | Roda Maceió
01/26 – Recife | CT Old School
Foto: Divulgação
