Running Pass 2026 offers up to 52% off and benefits tailored for runners of all levels.
Loyalty program boosts planning and motivation
O2 presents the Running Pass 2026, a loyalty program designed for runners who want to plan next year’s race calendar with savings, convenience and motivation. The initiative gathers promotional combos that include major sporting events throughout Brazil, offering significant discounts and exclusive perks.
With the slogan “The more you run, the less you pay,” the program includes events such as Circuito das Estações, Eco Run, Santander Night Run, half marathons and marathons, Bravus and Circuito Aqua, forming a diverse menu of experiences for runners of all levels.
Discounts reach up to 52%, with installment options and additional benefits for O2 Prime subscribers. “We want runners to feel part of a community. Running Pass offers advantages, experiences and opportunities for those who share our passion,” says Matheus Falconi, O2’s Head of Communication.
Combos for every type of runner
Among the main Running Pass 2026 combos are:
Combo Estações 2026 – Four seasonal races with 36% savings and exclusive gifts such as a hoodie and a tube bag.
Combo Night Run – Two night races with up to 50% off, ideal for combining sport and fun.
Combo Maniac – Ten races per year, up to 45% off and an exclusive gift.
Combo Meias & Maratonas – Designed for experienced runners, with up to 48% off events such as Meia Internacional de São Paulo, Maratona de Floripa, Santander Rio S21K and Santander Meia de Sampa.
Motivation for new goals
Beyond savings, the Running Pass encourages runners to plan training and competitions in advance, promoting consistency and performance. As the year ends, it also becomes an ideal way to begin 2026 with more movement and motivation.
The program is an opportunity for runners to embrace new challenges or gift someone with a motivating entry into the running world.
More information: https://www.runningpass.com.br
Foto: Divulgação
