PET bottles become surfboards at Arena Verão Band 2026: Odontoprev sponsors free Maresias event with guided surfing, prizes, and plastic collection through Feb 8.
Odontoprev, Latin America’s top dental plan provider, sets up a cozy beach spot in Maresias. Guests chill under umbrellas and chairs by the sea. The surf station lends boards with certified pros ensuring safe rides.
Exclusive Activations and Green Focus
An Insta-worthy corner sparks social shares. Claw machine dispenses prizes like oral hygiene kits, tumblers, and caps – just sign up. Sustainability shines: Lixo Zero partnership collects plastics at the surf area.
Collected PET bottles transform into eco surfboards crafted by local artisans. This ties into the brand’s eco-commitment amid peak beach season.
This summer, Odontoprev reaffirms its commitment to health and the environment, turning Arena Verão Band 2026 into a hub linking wellness and sustainability. Caring for the planet is as vital as caring for your smile.
Renato Costa, CIO, CMO, and CSO at Odontoprev, emphasizes blending fun with awareness. Organized by Agência MAK and Band TV, the event runs Fridays through Sundays at Parador Maresias.
Music, Yoga, and Beach Sports Lineup
Saturday shows feature Tales e Wellington, Planta & Raiz, and Edu Ribeiro from 4 PM. Expect yoga, beach tennis, and chill lounges. Band TV Vale broadcasts live from the main lounge.
Arena Verão Band 2026: Through Feb 8, Av. Dr. Francisco Loup, 357, São Sebastião-SP, Brazil. Free entry. TV Band Vale airings: Jan 24, 31, and Feb 7 at 5:30 PM.
Photo: Press Release
