Red Bull returns to CCXP25 with Tetris, Formula 1, game stations, simulators and programming with influencers.
In 2025, Red Bull takes part in CCXP with an expanded booth full of interactive attractions.
The space brings together playable activations, live dynamics, photo scenarios and challenges for visitors.
The goal is to translate the diversity of the brand’s projects across games, sports and pop culture.
One of the main highlights is the Bar Red Bull Tetris, fully themed with the game’s aesthetic.
Visitors can play Red Bull Tetris on a four-meter screen and take part in daily challenges.
The area celebrates puzzle culture in an accessible and visual way.
For speed lovers, the Formula 1 area offers high-performance racing simulators.
Guests can also take photos with a replica of the Oracle Red Bull Racing® car.
The Pit Stop Challenge tests visitors’ agility in timed tire changes.
The activation offers a practical look at the behind-the-scenes of a racing team.
The gameplay area features 1v1 stations with two popular titles.
The available games are EAFC 26 and Street Fighter 6.
The space welcomes both casual players and competitive fans.
The booth features daily fixed programming throughout the festival.
Influencers and guests rotate according to the schedule, including Meet & Greet sessions.
Confirmed names include Luca Morelli, FutBlack, Gianzeta, Haru Jiggly, Ithuariana, Sofia Espanha, Peixinho, Lalauqs and Gabs.
Daily schedule
13:30 — Motorsports: Simulator competitions and the Red Bull Pit Stop Challenge hosted by Mari Ayres.
15:00 — Red Bull Tetris: 1v1 matches on a four-meter screen with influencer participation.
16:00 — Red Bull Ladeira Abaixo Geek Edition: Participatory dynamics inspired by geek culture.
17:00 — Meet & Greet: Open sessions for photos and interaction with influencers.
19:00 — Red Bull Dance Your Style: Dance battle presented by Aline AfroBreak with DJ Sophia.
The format values spontaneity, stage presence and creativity without predefined choreography.
At CCXP, the activation features themed editions inspired by anime, pop culture, games and cinema.
CCXPlay by Red Bull connects the brand’s projects with the public of pop culture.
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