Rolling Stone Music & Run debuts in Rio on November 15

Event combines running and music at Lagoa Rodrigo de Freitas, featuring Blitz and an open beer bar.

The Rolling Stone Music & Run will take place in Rio de Janeiro for the first time on November 15, bringing together sports, culture and music at the iconic Lagoa Rodrigo de Freitas. After 12 editions in other cities, the event promises a complete experience of well-being and celebration.

Running, walking and Blitz concert

The event offers two options: a 7.5 km run and a 3 km walk, encouraging participation from people of all profiles. After the circuit, participants will enjoy an exclusive concert by Blitz, led by Evandro Mesquita, at the Arena Rolling Stone Brasil in Parque dos Patins. The event also includes an open beer bar, interactive experiences and exclusive participant kits.

“The vibe of the Rolling Stone street run is contagious. In Rio, it will be even more special as it’s our first time in the city,” said Luis Maluf, CEO of Rolling Stone Brasil.

“Running around Lagoa Rodrigo de Freitas is already an extraordinary experience. Combining wellness with celebration and music is fantastic,” said Fernando Bó, event organizer.

“Rolling Stone Music & Run connects two of our worlds – running and music – strengthening our presence in wellness, culture and entertainment,” said Tannia Fukuda Bruno, Marketing Director at Seara.

Partnerships and sponsors

The Rio edition has Seara as master sponsor, along with Heineken 0.0, the Rio de Janeiro State Secretariat for Sports and Leisure, the Municipal Secretariat of Sports and Visit Rio. The event is organized by the Instituto Mudar e Ampliar, in partnership with Fábrica Entretenimento, supported by the Federal and State Sports Incentive Laws.

Program

5:00 PM – Wellness Space opens 7:15 PM – Warm-up 7:30 PM – 7.5 km run start 7:40 PM – 3 km walk start 8:00 PM – Beer open bar opens 8:30 PM – Awards 9:15–10:30 PM – Blitz concert 11:00 PM – Closing

Service

Event: Rolling Stone Music & Run – Rio de Janeiro Edition Date: November 15, 2025 Location: Lagoa Rodrigo de Freitas Kit pickup: November 14 and 15 at Estabelecimento Parque, Parque dos Patins Sales: Rolling Stone Music & Run