Rota Abrin Trends: the strategic map of Abrin 2026

A brand-new initiative at Abrin 2026 curates dozens of toy launches into a guided route designed to forecast trends and sharpen buying decisions.

Abrin 2026, Latin America’s largest toy industry trade fair, debuts a groundbreaking feature at its 42nd edition: the Rota Abrin Trends. Integrated into the official event program, the initiative works as a strategic market radar — a self-guided route through participating booths, marked with special signage to highlight products with the strongest commercial potential for the year ahead.

Commercial intelligence on the show floor

Far beyond a simple product showcase, Rota Abrin Trends operates as a commercial intelligence tool. It helps buyers navigate assortment decisions and anticipate market movements — directly linking exhibiting brands with the sector’s key decision-makers. Products were nominated by exhibitors themselves and went through a selection process before joining the curated route.

The initiative reflects key shifts in consumer behavior: the growing appeal of social experience-driven toys, offline entertainment, intergenerational play, and the rise of licensed and educational categories. Confirmed participants include Pais & Filhos Brinquedos, M. Cruz Diversões, Anjo Indústria e Comércio de Brinquedos, and Candide Brinquedos, among others.

2026 participating brands and products

In its inaugural edition, the Rota brings together dozens of selected products spanning different categories and positioning strategies. Full list of participating brands and products:

Fofinhos – 99 Toys | Pérola Bebê Reborn – Anjo Indústria e Comércio de Brinquedos | Desafio do Choque – Ark Toys | Hitster – Asmodee | Escorregador e casinha personalizada – BB Bolinhas | Insuspeitos – Buró | FIFA World Cup 26 Ballers – Candide Brinquedo | Quebra-Cabeças com História e Desafios (Linha O Fio Invisível) – Corneta | Mileninha e a Turma da Belinha – DB Play | Minecraft SquishMe – DC Toys & Geeks | Giro Mágico com bolinhas – Dismat Brinquedos | Slime Gelelé Clip Bag – Doce Brinquedo | Coleção Junino 2026 – Douvelin Confecções | Fazendo Arte – Diamante 5D – Editora Vale das Letras | Esconde-Esconde Toy Story – Grok Games | Tapete de Colorir com Água Color Joy – Leo&Leo (Grupo Leonora) | Pelúcias Turma da Boiadeirinha – M. Cruz Diversões | MercBruguer – Hambúrguer Educativo – Mercotoys Brinquedos | IQ Desafio & Batalha – Nettoy Importação e Exportação LTDA | Boneca Emilly Vick Musical – Novabrink | Construction Works – Orange Toys Indústria e Comércio de Brinquedos | Qual é a música? – Pais & Filhos Brinquedos | Kingdomino – PaperGames | Blokees – Polibrinq | Marinette Toddler – Miraculous – Pupee Brinquedos | Ovo Toys Bob Esponja (creme de chocolate) – Royal Toys | Caixa Educativa Multifuncional – Spider Import Comércio Importação e Exportação LTDA | Mapa Mundi – Tecnodidattica | Expositor Mecânica – The King of Boxes | Boneca grávida casal – Tik Toy Brinquedos | Bicicleta Lolla Aro 16 – Verden Bikes.

Event info

ABRIN 2026 – 42nd International Toy Fair

Dates and hours: March 1–3, 10 AM to 8 PM / March 4, 10 AM to 6 PM.

Venue: Expo Center Norte – Rua José Bernardo Pinto, 333, São Paulo – SP, Brazil.

Official website: https://abrin.com.br

Photo: Disclosure