From March 26–29, Riocentro transforms into a rural fair with Zezé Di Camargo, César Menotti & Fabiano, Eduardo Costa and interactive farm animals.
Caminho Agro Rio arrives in Rio de Janeiro to turn the city’s largest convention complex into a sprawling agricultural fair. Pavilions 2 and 3 — along with the outdoor grounds of Riocentro — will host livestock competitions, business rounds, technical talks, artisan markets, country fashion, local food and some of Brazil’s biggest sertanejo music acts.
Four nights of country music
The musical lineup opens on March 26 with César Menotti & Fabiano. Eduardo Costa performs on the 27th. On the 28th, crowd favorite Zezé Di Camargo takes the stage. The final day, March 29, wraps up with a dedicated children’s program.
“Bringing iconic sertanejo artists to the event was one of the ways to stay true to the roots of Brazil’s countryside,” explains Sérgio Ribeiro, representative of M4 Produções. He describes the daytime-nighttime split as intentional: “During the day, it runs like a full interior agricultural fair with agribusiness networking. At night, it captures the glamour of Brazil’s great rural expos through live music.”
The countryside comes to the city
Daytime activities center on the classic rhythms of a rural fair: award-winning breeds like Nelore cattle and Mangalarga Marchador horses share space with an exotic animal petting area, trade stands and business rounds. State agriculture secretariats and rural tourism initiatives will also have dedicated space to present projects and build connections.
“Rio de Janeiro is one of the most recognized destinations in Brazil and the world. Being in the capital lets us show the agro culture of the interior to the urban population,” says Ribeiro. The goal, he adds, is hands-on: “Touching the animals, hearing the sounds they make, experiencing that rural integration up close — it helps people understand a universe that is so vital to the economy yet so distant from city life.”
A proven track record
The concept is not new to Rio state. In 2024, the II Caminho Agro Rio toured Conquista, Macaé and Campos dos Goytacazes, drawing around 300,000 visitors and generating an economic impact of over R$ 50 million, along with more than 3,000 direct jobs. Acts like Ludmilla, Belo and Jorge & Mateus performed across those editions.
In keeping with M4 Produções’ social commitment, the event will partner with Rio’s public schools, offering free admission for students to experience rural life firsthand.
“The target audience goes beyond those already living off agribusiness in Rio de Janeiro. It’s for everyone curious to discover this fascinating world that drives Brazil’s economy.” — Sérgio Ribeiro, M4 Produções
Event info
Caminho Agro Rio — Rio de Janeiro Edition
Dates: March 26–29, 2026
Venue: Riocentro — Av. Salvador Allende, 6555 – Barra Olímpica, Rio de Janeiro
Doors open: 9 a.m.
Tickets: blacktag.com.br/eventos/31381/caminho-agro-rio-etapa-rio-de-janeiro
More info: instagram.com/caminho.agrorio
Photo: Lana Pinho
