Esther Perel kicks off SP2B probing digital intimacy, as Cirque du Soleil ex-CEO unlocks creative leadership. From Aug 9-16, Ibirapuera Park hosts 750 panels redefining business with purpose and impact.
Speed defines our era, yet thriving demands more than metrics – it craves human ties. “A New Logic of Entrepreneurship” drives SP2B, transforming Ibirapuera Park into 30 stages across eight thematic zones, with 1,000 hours of talks for 500,000 attendees.
Speakers shaping tomorrow
Esther Perel, behind hits like “Mating in Captivity,” opens with TED-fame insights on bonds. Daniel Lamarre, who globalized Cirque du Soleil via “Beatles LOVE,” pitches creativity as business edge.
LinkedIn’s Sankar Venkatraman and Accenture Song CEO Ndidi Oteh tackle AI and work shifts. Aaron Ross, Salesforce sales revolutionary via “Predictable Revenue,” shares scaling secrets. Brazilian leads like Ângela Assis (Brasilprev) spotlight finance innovation.
We’re in deep shift: companies, leaders, societies create value differently. Growth matters, but it’s not enough anymore.
Jabuti winner Christian Dunker meets Ayurveda expert Dr. Sukumar Sardeshmukh on psyche and longevity. Visual artist Mayara Ferrão and Grammy producer Felipe Vassão fuel culture and beats.
Claro fuels the links
Claro presents, echoing digital evolution. “Backing SP2B aligns with our push for impactful connections,” says CMO Marcio Carvalho. Ties with City Hall, State Government, Unique as official hotel.
Event Info
- Explorer: R$ 1,180 – 6 content days, shows, expo, food
- Enterprise: R$ 2,360 – + Business Zone, mentoring, matchmaking
- Platinum: R$ 4,720 – + Opening Night, VIP, Unique shuttle
- Day Pass (Tue-Thu): Single days Aug 11-13
- Z Pass (Fri): 50% off for under 30
- Tickets: www.ticketmaster.com.br (from May 11)

