This Saturday (Feb 7), Supermarket Blue hosts a free pre-Carnival party, 3pm–9pm, with a kids’ bloco, band, food trucks, and giveaways.
As Carnival 2026 approaches, Supermarket Blue is setting the tone with “Esquenta camarote da folia,” a family-focused afternoon designed to turn the store into a themed Carnival hangout with activities for all ages.
What to expect at “Esquenta camarote da folia”
The lineup includes kids’ entertainment and a children’s bloco, play areas and toys, a Carnival-style band, food trucks, and giveaway distribution. Admission is free, running from 3pm to 9pm.
More Carnival dates at other stores
According to Fabíola Palo, marketing manager at Grupo Torre, the goal is to turn the brand’s stores into a true Carnival “camarote” experience, with more dates already planned.
“Our goal is to transform our stores into a true Carnival camarote.”
The schedule mentioned includes another event at the Blue unit on Feb 21, plus activations at the Taquara store on Feb 20 and Campo Grande on Feb 28.
Supporting brands
The event is supported by Corona, Beats, Brahma, Guaraná, Schweppes, Estrella Galicia, Sprite, Leão, L´oreal, Trident, Cheetos, Engov After, Baly, Santa Helena, Fini, and McCain.
Service info
Event: Esquenta camarote da folia
Date: February 7
Time: 3pm to 9pm
Venue: Supermarket Blue (the store’s themed space)
Address: Avenida das Américas, 12.700, in front of condomínio Blue
Admission: free
More info: https://www.instagram.com/supermarket.blue/?hl=pt and https://www.instagram.com/supermarket.blue/?hl=pt
Photo: Divulgação
