Ex-BBB names like Isabelle, Fernanda Bande and Gleici drew crowds to TIM at Salvador’s Summer Festival; 1,600 people joined activations on Saturday (24).
Festivalgoers stopping by the carrier’s booth on the event’s opening day ran into a heavyweight lineup of familiar faces from recent seasons of Big Brother Brasil. Alongside Isabelle Nogueira, Fernanda Bande and Gleici Damasceno, the space also welcomed Allan Passos, Aline, Gizelly Bicalho and Elana.
The stunt underscored the brand’s close ties to the reality TV universe. It also aligns with TIM’s sponsorship of BBB26, keeping the conversation moving where the audience is most active: social media.
According to figures cited by the company from Stilingue by Blip, the operator was the most talked-about brand on social platforms last week. The buzz helped turn the booth into a natural meetup point for BBB fans inside the Salvador festival grounds.
Casa Creators and the creator economy
In total, around 1,600 people took part in TIM’s activations on the first night. One highlight was Casa Creators, a content-creation hub that hosted exclusive workshops with practical tips to help attendees boost engagement online.
Nicole, Bahls, Julia Alvarenga, Pedro Bonvivant, Pepita and Gretchen led the sessions. The goal was to bridge creators and the public while reinforcing the brand’s bet on the creator economy and real-time content culture.
Music Studio and TIMBal Challenge
Beyond Casa Creators, the booth also featured other hands-on experiences. The TIM Music Studio and the TIMBal Challenge rounded out the activation trail throughout the first night of Salvador’s Summer Festival.
Foto: IR Fotografia
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