Vila Galé brought together 400 tourism professionals in São Paulo for its signature Wine Party, showcasing three wineries during WTM Latin America 2026.
Wine, networking, and business in one night
On the evening of April 14, the Charles Edward bar in the Itaim Bibi neighborhood of São Paulo hosted the traditional Vila Galé Wine Party. The event was part of the official program of WTM Latin America 2026, held in São Paulo from April 14 to 16, and welcomed around 400 guests.
Journalists, tour operators, travel agents, and other tourism industry professionals filled the venue. Pedro Ribeiro, Vila Galé’s commercial director, served as host for the evening, presenting the group’s latest properties and spotlighting its wine portfolio.
Three wineries take center stage
Guests had the chance to taste wines from Vila Galé‘s three wineries: Santa Vitória, Val Moreira, and Paço do Corutelo. The tasting reinforced the group’s identity as a hotel brand that embraces wine culture as a core part of its offering.
A personalized keepsake for every guest
Beyond the tasting and networking, guests enjoyed a fun activation: photographers captured moments throughout the night and printed the photos on custom-branded frames as instant souvenirs to take home.
Every year, during WTM Latin America, we host the Wine Party as an opportunity to strengthen our relationships with partners and celebrate that partnership. We also offer our guests a relaxed setting where they can meet and reconnect with fellow industry professionals.
Pedro Ribeiro, Commercial Director, Vila Galé
Year after year, the Wine Party has established itself as one of the most anticipated gatherings for tourism professionals at WTM Latin America, blending business, wine culture, and meaningful connections.
Event Info
- Event: Vila Galé Wine Party 2026
- Date: April 14, 2026
- Venue: Charles Edward Bar — Itaim Bibi, São Paulo, Brazil
- Fair: WTM Latin America 2026 — April 14–16, 2026, São Paulo, Brazil
- Vila Galé Wineries: Santa Vitória, Val Moreira, and Paço do Corutelo
- More information: https://www.vilagale.com
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