The Rio-born brand expands beyond skincare with eco-bags, sarongs, signature bags, and refillable fragrance pens inspired by Ipanema’s iconic landscapes.
Beyond beauty: a full lifestyle brand
Brazilian brand Águas de Ipanema has officially entered the accessories market with its first exclusive collection, marking a bold expansion from cosmetics into lifestyle. The line brings together sustainably made pieces, original prints, and a distinctly carioca aesthetic — rooted in the energy, warmth, and iconic scenery of Rio de Janeiro’s most famous neighborhood.
The launch is part of a broader strategy to establish the brand as a complete lifestyle experience. For founder and CEO Kátia Silva, the move was a natural evolution.
“This collection was born from the desire to take the essence of Águas de Ipanema beyond skincare and beauty. Each piece was designed to expand the brand experience and turn everyday objects into extensions of self-care and personal identity. It’s about creating products that accompany the consumer at different moments of their day — from caring for their skin to caring for their well-being.” — Kátia Silva, founder and CEO of Águas de Ipanema
Functional, conscious, and beautifully designed
The collection caters to consumers who want functionality, purpose, and aesthetics in a single product. Eco-bags and toiletry pouches are crafted from ecological raw cotton, while bags, sarongs, and scarves — available in the Doce Balanço and Caminho do Mar editions — feature exclusive prints capturing the solar energy of Ipanema’s coastline.
The skincare headband, with a soft towel-like feel, adds comfort to daily beauty routines. The refillable fragrance pens in Caminho do Mar and Doce Balanço arrive in a Travel Size format, making the olfactory ritual more practical and portable.
“Investing in accessories was a natural move for Águas de Ipanema — a brand that is carioca even in its name, with a very strong tourism heritage that proudly represents our city and our country. We believe beauty isn’t just in cosmetics, but in everything that makes up a lifestyle. We created pieces that accompany different moments of the day, carrying our essence in a practical, sensorial, and meaningful way.” — Kátia Silva, founder and CEO of Águas de Ipanema
The collection at a glance
Águas de Ipanema Eco-Bag: made from ecological raw cotton, combining lightness, durability, and functional design for everyday use.
Águas de Ipanema Toiletry Pouch: crafted in ecological raw cotton with an exclusive print inspired by the colors and curves of Ipanema. Perfect for organizing skincare, makeup, and personal items.
Águas de Ipanema Bag — Doce Balanço and Caminho do Mar editions: exclusive prints, refined finish, comfortable handles, and practical closure. Statement pieces that elevate casual looks with the brand’s vibrant DNA.
Águas de Ipanema Scarf — Doce Balanço and Caminho do Mar editions: versatile and stylish, worn in the hair, around the neck, or as a bag accessory. Exclusive prints capturing Ipanema’s solar energy.
Águas de Ipanema Sarong — Doce Balanço and Caminho do Mar editions: lightweight and soft fabric, quick-drying and generously sized. Works as a beach towel, cover-up, or blanket.
Águas de Ipanema Skincare Headband: soft towel-like feel with a secure fit, designed for skincare, makeup application, or shower routines.
Refillable Fragrance Pens — Caminho do Mar and Doce Balanço: Travel Size format that makes the olfactory ritual more practical and suited to a contemporary, on-the-go lifestyle.
Where to buy
The collection is available on the brand’s e-commerce platform: aguasdeipanema.com.br
Products can also be found on major marketplaces, in key Rio de Janeiro shopping malls through the Walter’s Coiffeur network, at Belong Be in São Paulo, and at other retail points across Brazil.
Photo: Disclosure
