At Pop Plus 2025, AI Fashion Architect Amanda Momente previews her book and unveils WonderDataset, Brazil’s first inclusive fashion database.
AI, inclusion and creativity on stage
[Amanda Momente](pplx://action/translate) is one of the headliners of the next edition of [Pop Plus](pplx://action/translate), held on December 6 and 7 at [Memorial da América Latina](pplx://action/translate) in São Paulo. Founder of WonderSize, Brazil’s first plus-size performance sportswear brand, she now presents a new chapter in her career as an AI Fashion Architect. Her talk focuses on how AI, inclusion and creativity are reshaping fashion.
“I will show how the fusion between artificial intelligence, inclusion and creativity is shaping fashion’s future in many ways. I will also pre-launch my first book in a collective format, with my community taking part,” she explains. Pop Plus becomes a testing ground for this collaborative approach.
WonderDataset: updating what “the human body” means
After two years of deep research, [Amanda](pplx://action/translate) turned her knowledge of fashion, processes and experimentation into a proprietary dataset. It gathers references, fabrics, fit decisions, patterns and creative choices in a structured, reusable way. The idea is to help other creators build precise systems to design and test collections at scale.
The resulting WonderDataset is introduced as Brazil’s first inclusive fashion database, trained with generative AI and body metadata. It bridges technology, creativity and inclusion, from technical training to new visual languages. In doing so, it questions outdated industry standards.
According to [Amanda](pplx://action/translate), public datasets that define “the human body” are frozen in time. Without real, diverse and measurable data, there is no accurate pattern making, innovation or social responsibility. “The next fashion revolution starts by updating what we consider the ideal body, and that demands consolidating data that truly represents today’s bodies,” she argues.
Data architecture as a fashion tool
The specialist aims to go beyond garments made for real bodies by combining textile engineering, nanotechnology and precise pattern design. Her goal is to align fashion with freedom at all levels, from creation to wearability. For her, the process must start with who actually wears the clothes.
A self‑taught professional, [Amanda](pplx://action/translate) wants to show it is possible to redesign how we create, produce and represent bodies in fashion. Algorithms and data architecture play a central role in this shift. “Whoever masters data architecture + human behavior + Design Tech today, masters the future of fashion,” she states.
She believes this movement delivers something rare in today’s Brazilian fashion: clothes able to follow all kinds of bodies at real‑life pace. That means supporting health, autonomy and the simple pleasure of moving freely. “The impact resonated in the market and encouraged brands like Centauro, Netshoes, Pantys and Posthaus to expand their presence in sports and fashion retail,” she notes.
Multiplatform pre‑launch: bot, prompts and immersion
True to her futuristic profile, [Amanda Momente](pplx://action/translate) designed a multiplatform pre‑launch for her book in co‑creation with the wonder community. During Pop Plus, journalists, influencers and visitors will interact with an interactive totem. There, they will be able to talk to a bot created specifically for the book journey.
The immersive experience translates the project’s “eight concepts” into prompts that generate inclusive fashion ideas. At the same time, they spark reflections on body, aesthetics and technology. The result turns content into a live experience where innovation meets emotion.
A turning point for Brazilian fashion
For [Amanda](pplx://action/translate), Brazilian fashion is at a turning point. Combining artificial intelligence, structured databases and human‑centered design methods creates room for a more responsible industry. The shift begins with how products are conceived.
“A less toxic industry is born when product development starts from empathy: understanding real bodies, mapping needs and designing solutions that respect the wearer and the planet that sustains everything. This is the fashion infrastructure of the future,” she concludes. Pop Plus becomes a platform to broadcast this message.
About Amanda Momente
[Amanda Momente](pplx://action/translate) is an AI Fashion Architect, designer and one of Brazil’s leading voices in plus‑size fashion innovation. For eight years, she has combined design, technology, sensory experiences and AI to challenge exclusion patterns. Her work positions inclusion as a core business strategy.
Founder of WonderSize, Brazil’s first plus‑size performance sportswear brand, she created products that merge textile engineering, nanotechnology and accurate pattern design. She launched the country’s first Plus‑Size Fashion course with AUDACES, wrote the first technical article on the topic for ABIT and writes a column for Costura Perfeita magazine. Her projects have reached over 40 countries.
Recognized as a diversity reference, she has worked as guest editor for LinkedIn News and as a judge in Amazon acceleration programs. In 2024, she won the SME category of Prêmio Santander X Acelera AI for applying AI to fashion and social impact through WonderSize. She also mentors multi‑agent projects at FINEP.
Social media
Instagram: [https://www.instagram.com/amomente/](pplx://action/translate)
LinkedIn: [https://www.linkedin.com/in/amomente/](pplx://action/translate)
Service – Pop Plus 13 years
Date: December 6 and 7, 2025 (Saturday and Sunday)
Time: 11 a.m. to 8 p.m.
Venue: [Memorial da América Latina](pplx://action/translate) – Espaço Multiuso (between [Pavilhão da Criatividade](pplx://action/translate) and [Auditório Simon Bolívar](pplx://action/translate))
Address: [Av. Mário de Andrade, 664](pplx://action/translate) – [Barra Funda](pplx://action/translate), São Paulo/SP
Access: [Barra Funda](pplx://action/translate) Station (subway, train, buses and coach terminal)
Admission: free
