BOSS launches men’s jewelry collection in Brazil

BOSS debuts its men’s jewelry line in Brazil with an exclusive steel and leather collection at Casa Laranjeira.

Debut in the men’s jewelry universe

BOSS Jewelry, part of the Movado Group portfolio, expands its presence in Brazil and enters the men’s jewelry segment with an exclusive collection crafted in steel and leather. The pieces are available exclusively at Casa Laranjeira and combine bold design, durability and the refined elegance that defines the brand’s identity.

The collection includes bracelets and necklaces made of stainless steel and genuine leather, featuring the iconic Double B logo. The creations are designed for men who value style, precision and sophistication in every detail.

Contemporary design and strong identity

The necklaces are presented in chain formats with geometric pendants and enameled plates. Highlights include symbols such as the compass rose, offering a balance between elegance and contemporary attitude.

“BOSS is a global reference in style and sophistication. With this collection, we translated the same attitude and strong presence of our watches into the men’s jewelry universe, delivering pieces that complete the modern man’s look with elegance and confidence,” says Lucas Gonzalez, CEO of Movado Group in Brazil.

Partnership with Casa Laranjeira

The partnership with Casa Laranjeira reinforces BOSS’s expansion in Brazil by aligning the brand with a retailer renowned for its expertise in luxury jewelry. With experience in gold collections and the ITZ silver line, Casa Laranjeira provides the ideal environment to showcase pieces that merge precise design, contemporary sophistication and urban identity.

Availability

The pieces are now available on Casa Laranjeira’s e-commerce platform and in selected stores.

Website: www.cljoias.com.br