Bruna Marquezine enters a new phase of her career as the newest ambassador for Ray-Ban in Brazil, leading a campaign that bridges fashion heritage and emerging wearable technology.
The actress will represent both the brand’s traditional eyewear lines and the Ray-Ban Meta collection, positioning her at the center of a strategy that merges style with innovation.
A culturally relevant partnership
Recognized both in Brazil and internationally, Marquezine reflects a generation that moves fluidly across industries and borders. Her work extends beyond acting into fashion, where she frequently appears at global fashion weeks and editorial projects.
This multidimensional presence aligns with Ray-Ban’s identity—a brand rooted in iconic design but continuously evolving. The collaboration highlights a shared mindset built on reinvention and long-term cultural relevance.
“I’ve always seen glasses as an extension of my personality. It’s that detail that changes everything: posture, energy, the way you enter a space”
Wearable tech takes the spotlight
The campaign emphasizes Ray-Ban Meta, a line of smart glasses powered by Meta AI. Designed as everyday accessories, these models integrate advanced technology into familiar silhouettes.
Among them, the Ray-Ban Meta Scriber introduces a design inspired by early-2000s futurism, featuring translucent frames, new color options, and compatibility with prescription lenses.
Additional Gen 2 models expand the offering, combining different aesthetic approaches with the same core technology, reinforcing Ray-Ban’s move into connected eyewear.
Campaign direction and visuals
Shot by Mar+Vin with styling by Pedro Sales, the campaign builds a refined visual narrative that juxtaposes classic icons and forward-looking designs.
Timeless models like the Aviator and Wayfarer appear alongside newer releases, reinforcing the brand’s balance between legacy and innovation.
According to Mariana Pacheco, Head of Frames at EssilorLuxottica Brazil, the partnership strengthens Ray-Ban’s connection with a culturally dynamic Brazilian audience.
Featured models and pricing
- AVIATOR OPTICS | R$ 920,00
- ORIGINAL WAYFARER CLASSIC | R$990,00
- RAY-BAN META WAYFARER – GEN 2 | R$3.989,00
- RAY-BAN META SCRIBER OPTICS – GEN 2 | R$3.899,00
- RAY-BAN META BLAYZER OPTICS – GEN 2 | R$3.899,00
Event Info
- Brand: Ray-Ban
- Ambassador: Bruna Marquezine
- Campaign: Ray-Ban Brazil 2026
- Photography: Mar+Vin
- Styling: Pedro Sales
- Company: EssilorLuxottica Brazil
