Dakota Johnson debuts for Calvin Klein Spring 2026 in a campaign celebrating natural sensuality and minimalist elegance.
Calvin Klein has unveiled its Spring 2026 campaign featuring Dakota Johnson in her first collaboration with the brand. Directed and photographed by Gordon von Steiner, the campaign revisits the label’s timeless “less is more” philosophy through ultra-light underwear and refined 90s-inspired jeans.
Set in a relaxed home atmosphere, Dakota appears in quietly seductive and playful moments that convey effortless confidence. The creative concept strips away the excess to focus on authenticity and ease — core values of Calvin Klein’s enduring aesthetic.
“Calvin Klein’s jeans and underwear have a timeless quality that just feels right the moment you put them on,” said Dakota Johnson.
The campaign launched globally on March 9, available in Calvin Klein stores, at calvinklein.com, and across the brand’s social media. The visuals highlight comfort, confidence, and subtle sensuality — the essence of modern Calvin Klein style.
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Instagram: @calvinkleinbrasil
E-commerce: https://www.calvinklein.com.br/
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