Fabulous Agilità sets record dressing 45 celebrities and influencers in exclusive looks for 2025 New Year’s Eve, boosting desire and trend anticipation strategy.
Record-Breaking New Year’s Looks
The Rio-based brand Fabulous Agilità upholds its tradition of outfitting celebrities, influencers, and models for the year-end celebration. In 2025, it gathered 45 women in designs by creative director Paula Aziz. Pieces drew from Summer 26, High Summer 26, and even Winter 26 collections, set for February launch.
This move previews trends and sparks instant demand. Gabriel Rabelo, marketing manager at Grupo Agilità, notes: “We always build a squad of stars and influencers. It spotlights special moments like New Year’s Eve.”
Over the years, Fabulous has become a go-to for unique occasions, shining brightest at New Year’s.
Standouts in custom pieces included Maria Eleonora Chagas, Paula Aziz, Gabriella Borges, Helena Silvarolli, Anttónia, Carol Toledo, Marcella Tranchesi, and Thássia Naves.
Strategy Extends Past Midnight
These bespoke looks feed into future collections. “We hit a record of 45 women. Exclusive designs, like those for Thássia Naves and Paula, join the sales mix,” explains Gabriel. The approach builds lasting value and buzz.
Others wore ready-to-go collection items: Rafa Justus, Larissa Chehuen, Dandynha Barbosa, Lou Montenegro, Sabrina Paiva, Ana Reis Freitas, Julinha Gomes, and Pietra Quintela. Every outfit carries the brand’s signature with innovative cuts and unique embroidery.
Fabrics get custom development, tailored to personal style and celebration venue. Thus, New Year’s Eve becomes a key platform for branding and trendsetting.
Agilità Contact
Instagram: @agilitabrasil
Website: http://agilitafashion.com.br/
































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