Foxton launches “Mormaço”, its High Summer 26 collection in linen and natural fibers, inspired by creative intensity and Rio’s humid heat.
Foxton, a brand within Azzas 2154, presents “Mormaço”, its High Summer 26 collection inspired by the creative intensity of the season. The new line reinforces the use of linen and natural fibers, translating the relaxed elegance born from heat, movement and the Rio de Janeiro beach lifestyle.
The central concept behind “Mormaço” treats physical temperature as a driving force. The campaign narrative suggests that when the air gets warmer and the city heats up, a new energy for personal expression emerges, which Foxton channels into a versatile wardrobe designed to move effortlessly across different regions of Brazil.
Mormaço turns heat into style
“Mormaço is the expression of a summer that inspires through its bustle and turns temperature into sensitivity,” says Igor de Barros, Foxton’s creative director. “We wanted to show that even at its highest intensity, the heat does not paralyze us. On the contrary, that is when we embrace it to see new possibilities, with a collection that speaks above all about comfort and naturalness.”
The product curation highlights Foxton’s expertise in natural fabrics, especially linen, a key material to ensure breathability on very hot days. The color palette introduces a new medium blue in the Lumiar family, alongside light pink tones and variations of white in refreshed classics such as the Short Puro Linho Píer.
Linen, beachwear and male versatility
The “Mormaço” mix revisits embroidered pieces such as the Laise Local and Vena lines and strengthens the beachwear category with new swim shorts and tailored linen bermudas. The idea is to deliver versatility to the contemporary man, allowing smooth transitions between urban life and the seaside while keeping comfort at the center.
By investing in cuts that favor movement and in an aesthetic that balances classic and contemporary elements, Foxton positions “Mormaço” as a tool of expression for those who want to live the season with freedom and authenticity. The High Summer collection is now available at Foxton’s physical stores and on the brand’s e-commerce.
