H&M Studio unveils Holiday 2025 collection with glamour and boldness

H&M Studio Holiday 2025 celebrates the bold, provocative spirit of the New Romantics with a glamorous, extravagant collection inspired by the 1980s. The line will be available exclusively online at hm.com.br starting November 18.

Style and inspiration

Balancing drama and sophistication, the collection channels a glamorous, escapist vision of the festive season. Each piece celebrates self-expression and creativity while revisiting 1980s exuberance through a modern lens.

The color palette is rich yet refined — black, chocolate brown, deep wine, beige, and white accented by vibrant acid yellow. Materials such as washed leather, lightweight taffeta, jacquard, translucent sequins, and structured cotton evoke luxury and texture.

Key pieces

Highlights include a cropped black tuxedo jacket paired with high-waisted pants, and a voluminous tulle cape with black polka dots, worn over a sleeveless black dress — a two-in-one creation. For a statement of sparkle, the strapless beige tulle gown with sequins offers striking ruching and movement.

The classic white tuxedo shirt is reimagined with a wide collar and shoulder cutouts, while the ruffled version adds elongated cuffs and pleated detailing for an elegant yet daring twist.

Outerwear and accessories

Outerwear features a wool trench coat in enlarged plaid with removable scarf and belt, and a washed black cropped leather jacket inspired by the trench silhouette. Accessories elevate the party aesthetic with black satin kitten heels with oversized bows, chocolate draped boots, ruffled lace gloves, multi-layer necklaces, and a velvet denim beret.

“The late ’70s and early ’80s were about breaking boundaries and creating something new. For this holiday collection, we channeled that extravagant spirit — playing with bold silhouettes and volume without aiming for perfection. It’s a complete wardrobe for defining your own version of partywear.”

Kathrin Deutsch, H&M Studio Collection Designer

About H&M Studio

H&M Studio is the brand’s most fashion-forward line. Launched in 2013, it is created by an in-house design team at H&M’s Stockholm atelier. Produced in limited editions, the collections represent the brand’s most innovative and creative approach to modern fashion.