Juju Norremose highlights beachwear trends for summer

Influencer Juju Norremose lists the main beachwear trends to invest in for summer and the year-end holidays.

With the arrival of summer and the year-end holidays, it is time to invest in pieces that will stand out at the beach. To ensure style and personality, influencer Juju Norremose shares essential tips that should define the season.

Bikinis with embroidered applications

Swimwear gains new appeal with embroidered applications. According to Juju, the trend seen in the European summer brings a relaxed and handcrafted mood. Romantic floral embroidery or classic bands and patterns help express personality and sophistication.

Knit cover-ups

In the same handmade atmosphere, knit pieces appear as a chic and natural option for beach cover-ups. The defined silhouette and comfort are highlights, and the look can easily be worn off the beach with straw bags, hats and good sunglasses.

White lace

White openwork lace is expected to be one of the season’s main highlights. Classic and minimalist, it brings effortless elegance and matches both metallic accessories in silver or gold and organic materials such as wood.

Classic and romantic one-piece

The one-piece swimsuit returns with a traditional proposal, minimal silhouette and romantic details such as bows and bands. The piece is versatile and can be worn beyond the beach by adding shorts for casual seaside strolls.

Head-tied scarf

To add more color to the look, Juju suggests wearing a scarf tied on the head as a hairband. The proposal is modern, relaxed and elegant. Printed and vibrant styles are ideal for summer, and matching the scarf with the bikini creates a striking monochromatic effect.